The following is the memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers where concerned with our nations coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled there advertising contracts with us. Therefore in order to attract more viewers to the program and to avoid losing on any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager of a television station stated that the number of viewers have decreased due to the reduction in time alloted to weather forecast and local news and increase in time devoted to national news.The complaints that the station recieved, majority were concerned with the coverage of of weather and local news.
The business manager stated that the complaints recieved were majority regarding the coverage of weather and local news.The argument fails to specify the details regarding the complaints.it's not mentioned that the complaints were regarding the the reduction in time of the coverage or the quality of the coverage.
The second argument made is that the local businesses have cancelled their advertisng contract with the news station.it fails to provide the reason for the cancellation of the contract.it might be the case that the reason that the contarct was cancelled that the local businesses were suffering loss and could not afford to advertise on the news station.Or the advertising were not helping them make any money.
In the next argument ,the manager gives his solution to regain its lost viewers and the business advertisements,by restoring the time devoted to weather and local news back to normal. this dosen't work as there is no gurantee that restoring the time slots of weather forecast and local news will bring back the local businesses to advertise on the news program.Also it does't mean that the viewership will increase by doing so without gaining the trust of the viewers.The other case is that some viewers might be happy with reduced time alloted to the weather and local news as they prefer to watch national news.Resetting the alloted times slots back to normal might not sit well with these viewers.They might stop tuning in the news program and the news program loses viewers in this way as well.
Other factors such that knowing the exact number of viewers that has stopped watching the news program after the changed time slots might make it easier to make the decision of restoring the time devoted to weather and local news.
In conclusion,the manager lacks details to support his argument and the answers regarding the flaws mentioned above might provide a better vision towards the problem.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 7 15
No. of Words: 381 350
No. of Characters: 1848 1500
No. of Different Words: 151 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 4.85 4.6
Word Length SD: 2.383 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 54.429 21.0
Sentence Length SD: 18.615 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.545 0.35
Sentence-Para Coherence: 0.942 0.50
Sentence-Sentence Coherence: 0.275 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 213, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...crease in time devoted to national news.The complaints that the station recieved, m...
^^^
Line 1, column 297, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...jority were concerned with the coverage of of weather and local news. The busine...
^^^^^
Line 4, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rage of of weather and local news. The business manager stated that the compla...
^^^
Line 4, column 121, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... the coverage of weather and local news.The argument fails to specify the details r...
^^^
Line 4, column 121, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... the coverage of weather and local news.The argument fails to specify the details r...
^^^
Line 4, column 241, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...oned that the complaints were regarding the the reduction in time of the coverage or th...
^^^^^^^
Line 4, column 241, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...oned that the complaints were regarding the the reduction in time of the coverage or th...
^^^^^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ge or the quality of the coverage. The second argument made is that the local ...
^^^
Line 7, column 355, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Or
...afford to advertise on the news station.Or the advertising were not helping them m...
^^
Line 10, column 21, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ake any money. In the next argument ,the manager gives his solution to regain...
^^
Line 10, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ution to regain its lost viewers and the business advertisements,by restoring the...
^^
Line 10, column 113, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , by
...viewers and the business advertisements,by restoring the time devoted to weather a...
^^^
Line 10, column 186, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... weather and local news back to normal. this dosent work as there is no gurantee tha...
^^^^
Line 10, column 362, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...nesses to advertise on the news program.Also it doest mean that the viewership will ...
^^^^
Line 10, column 362, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...nesses to advertise on the news program.Also it doest mean that the viewership will ...
^^^^
Line 10, column 367, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'it the doest'.
Suggestion: it the doest
...s to advertise on the news program.Also it doest mean that the viewership will increase ...
^^^^^^^^
Line 10, column 468, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...ithout gaining the trust of the viewers.The other case is that some viewers might b...
^^^
Line 10, column 613, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Resetting
...s as they prefer to watch national news.Resetting the alloted times slots back to normal ...
^^^^^^^^^
Line 10, column 700, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...l might not sit well with these viewers.They might stop tuning in the news program a...
^^^^
Line 13, column 24, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ay as well. Other factors such that knowing the exact number of viewers that...
^^^
Line 16, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...ather and local news. In conclusion,the manager lacks details to support his ar...
^^^^
Transition Words or Phrases used:
also, if, regarding, second, so, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1906.0 2260.96107784 84% => OK
No of words: 370.0 441.139720559 84% => More content wanted.
Chars per words: 5.15135135135 5.12650576532 100% => OK
Fourth root words length: 4.38581623665 4.56307096286 96% => OK
Word Length SD: 2.62120921805 2.78398813304 94% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.418918918919 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 576.9 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 7.0 19.7664670659 35% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 52.0 22.8473053892 228% => The Avg. Sentence Length is relatively long.
Sentence length SD: 143.125034533 57.8364921388 247% => The lengths of sentences changed so frequently.
Chars per sentence: 272.285714286 119.503703932 228% => Less chars_per_sentence wanted.
Words per sentence: 52.8571428571 23.324526521 227% => Less words per sentence wanted.
Discourse Markers: 7.42857142857 5.70786347227 130% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 21.0 5.25449101796 400% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.418619455226 0.218282227539 192% => OK
Sentence topic coherence: 0.22527447881 0.0743258471296 303% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.131304942775 0.0701772020484 187% => OK
Paragraph topic coherence: 0.230054754827 0.128457276422 179% => OK
Paragraph topic coherence SD: 0.146743864915 0.0628817314937 233% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 29.3 14.3799401198 204% => Automated_readability_index is high.
flesch_reading_ease: 18.7 48.3550499002 39% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 23.6 12.197005988 193% => OK
coleman_liau_index: 13.48 12.5979740519 107% => OK
dale_chall_readability_score: 9.37 8.32208582834 113% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 22.8 11.1389221557 205% => Gunning_fog is high.
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.