The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In the memorandum from the business manager of the stated television company, suggests that local news and weather news should be prioritized over the national stating the reasons that the complains over the year in the station were concerned with local news and weather news and recent removal of advertisement from the local business. But upon close inspection the reasons is unwarranted and three questions must be answered before the suggestion can be properly evaluated.
Firstly, Did the local business cancelled the advertisement just because of the lack of local and weather news? It may be the case that, the business was declining and had to make some cutbacks with include the removal of advertisement from the television. It may be also the case that the TV station was broadcasting some objectionable content in other programs which resulted in cancellation of the advertisement contract with the TV station. If above mentioned things have merit then the conclusion drawn in the original memorandum is significantly hindered.
Secondly, will there be more viewers and advertisement just because there are more local and weather news? In this time, people are moving away from the television set, towards the more portable forms of media like Youtube, Netflix for entertainment and news. It may be possible that even though TV starts broadcasting local and weather news viewers may not attracted to the television. In the case of advertisement, it may be the case that the there is no return of investment form this particular television. So, if any of the above mentioned reason is true then the conclusion drawn int he original argument is considerably hampered.
Thirdly, Were the complains that were received were specifically regarding the lack of content of local news or weather news? It may be the case that the complains were regarding the quality of the content that is being televised in the television. For instance, the complains may be regarding the false weather news, or the fake local news. If the above mentioned reason hold water then the suggestion of the original memorandum can be seriously questioned.
In conclusion, the argument presented by the business manager of the television station, as it stands is considerably flawed because of its dependence on various unwarranted assumptions. If the speaker of the passage is able to more evidence and answer the above three questions then it will be possible to evaluate the suggestion of restoring the time that was devoted to weather and local news previously.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 413 350
No. of Characters: 2098 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 5.08 4.6
Word Length SD: 2.877 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.294 21.0
Sentence Length SD: 9.253 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 33, Rule ID: DID_PAST[1]
Message: Did you mean 'cancel'?
Suggestion: cancel
...d. Firstly, Did the local business cancelled the advertisement just because of the l...
^^^^^^^^^
Line 5, column 446, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rtisement contract with the TV station. If above mentioned things have merit then ...
^^
Line 9, column 512, Rule ID: SENTENCE_FRAGMENT[4]
Message: “So , if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...stment form this particular television. So, if any of the above mentioned reason is tr...
^^^^^^
Line 13, column 343, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e weather news, or the fake local news. If the above mentioned reason hold water t...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, then, third, thirdly, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2153.0 2260.96107784 95% => OK
No of words: 413.0 441.139720559 94% => More content wanted.
Chars per words: 5.21307506053 5.12650576532 102% => OK
Fourth root words length: 4.50803742585 4.56307096286 99% => OK
Word Length SD: 2.94258304462 2.78398813304 106% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.418886198547 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 673.2 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 56.7658945319 57.8364921388 98% => OK
Chars per sentence: 126.647058824 119.503703932 106% => OK
Words per sentence: 24.2941176471 23.324526521 104% => OK
Discourse Markers: 6.94117647059 5.70786347227 122% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.294610247407 0.218282227539 135% => OK
Sentence topic coherence: 0.101958849917 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0929779768131 0.0701772020484 132% => OK
Paragraph topic coherence: 0.187360889732 0.128457276422 146% => OK
Paragraph topic coherence SD: 0.0510508857918 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.