The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandum from the manager indicates a solution for the increase in the viewers. Though this proposition seems simple, certain important evidence has not been provided in the support of the memorandum.
It has been stated that most of the complaint received from the viewers were concerned with the station's coverage of weather and local news, but it remains to be proven that that same reason has resulted in the decrease in the viewership and the sole reason is responsible for that. It needs to be proven that the viewers who had complained about the station's weather and local news are the same viewers that have stopped watching the station. Also, this one is the very reason that has resulted in a decrease in advertising contracts. It is quite unclear that the complaints received from the viewers were related to the duration of the weather and local news coverage and not with the quality or any other issue pertaining to that. So, drawing the conclusion in favor of increase in time devoted to the local or weather news is hasty and inappropriate. Also, specific proofs are required to support the claim regarding the decrease in the advertising revenue. If the local businesses have canceled their advertising contracts with this station but have continued their contracts with other stations and the reason behind cancellation or termination of contracts is only the reduced time devoted to the local and weather news then only the memorandum will remain valid. It remains to be proved that other stations who have kept the time devoted to the weather and local news have recorded an increase or no change in the revenue. It might happen that local businesses have shifted their advertisement platform to other platforms than the television.
Thus, many further proofs remain to be provided in favor of the memorandum to make the suggestion of the manager valid.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 314 350
No. of Characters: 1548 1500
No. of Different Words: 129 200
Fourth Root of Number of Words: 4.21 4.7
Average Word Length: 4.93 4.6
Word Length SD: 2.606 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.167 21.0
Sentence Length SD: 11.901 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.402 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 5, column 97, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...rom the viewers were concerned with the stations coverage of weather and local news, but...
^^^^^^^^
Transition Words or Phrases used:
also, but, if, regarding, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 2.0 12.9520958084 15% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1576.0 2260.96107784 70% => OK
No of words: 314.0 441.139720559 71% => More content wanted.
Chars per words: 5.01910828025 5.12650576532 98% => OK
Fourth root words length: 4.20951839842 4.56307096286 92% => OK
Word Length SD: 2.63603479863 2.78398813304 95% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.420382165605 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 490.5 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 69.3896005657 57.8364921388 120% => OK
Chars per sentence: 131.333333333 119.503703932 110% => OK
Words per sentence: 26.1666666667 23.324526521 112% => OK
Discourse Markers: 3.33333333333 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299535419489 0.218282227539 137% => OK
Sentence topic coherence: 0.115652429545 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.0802690320906 0.0701772020484 114% => OK
Paragraph topic coherence: 0.149531497859 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0986652615697 0.0628817314937 157% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.