The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument cites the reason for diminishing viewership for their late-night programmes and draws a certain conclusion based upon the contended reason. they claim that the reason for decrease in viewership is due to less time devoted to local and weather news as compared to national news. they conclude that to lure back local business and to rejuvenate their late-night viewership, they need to devote commensurate time for local news and weather as well as for national news. The argument may be accepted or rejected by various questions discussed below.
First and foremost, a strong conclusion of incorporating specific type of news is made without any statistical data. many ambiguous terms like "less time","most of the complaints", are also used in the argument. Suppose that the number of news channels have increased over the years, then automatically, viewership will be distributed among them. Interviews may also be conducted to draw acceptable conclusions.
Moreover, the cause of the decreased viewership is also not clearly stated. it may be the case that more people gets acquainted to their smartphone applications to get local news. they get daily weather updates on their phone. In such a situation, devoting more time to local news and weather update will not help in replenishing the old viewership. also, business does not care about the content shown by the channels. they are only concerned with the number of viewers and to conclude that devoting more time to such affairs will increase revenue generated from the local business will be fallacious.
it may also be the case that local business are espousing more economical way of advertising through social media and banners. they might not return to their old way of advertising even if the viewership of the news channels is increased. news channels should conduct surveys in business community to answer this unattended question to reach acceptable conclusion.
So, news agencies should answer many questions to contend that devoting more time to local and weather news will increase their late-night viewership and help to elevate revenue generated from local businesses. These question includes the cause of diminishing viewership, cause of local business refraining from advertising in news channels, actual statistics of the people concerned about the content of late-night news and the inferences from the surveys conducted in the business community.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 10 15
No. of Words: 385 350
No. of Characters: 2014 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 5.231 4.6
Word Length SD: 2.766 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 38.5 21.0
Sentence Length SD: 21.271 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.437 0.35
Sentence-Para Coherence: 0.705 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 154, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...lusion based upon the contended reason. they claim that the reason for decrease in v...
^^^^
Line 1, column 292, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ther news as compared to national news. they conclude that to lure back local busine...
^^^^
Line 7, column 118, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Many
...s is made without any statistical data. many ambiguous terms like 'less time&ap...
^^^^
Line 7, column 165, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , &apos
...biguous terms like 'less time','most of the complaints', are also ...
^^^^^^
Line 13, column 77, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... viewership is also not clearly stated. it may be the case that more people gets a...
^^
Line 13, column 181, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...rtphone applications to get local news. they get daily weather updates on their phon...
^^^^
Line 13, column 351, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...elp in replenishing the old viewership. also, business does not care about the conte...
^^^^
Line 13, column 421, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...bout the content shown by the channels. they are only concerned with the number of v...
^^^^
Line 19, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...l business will be fallacious. it may also be the case that local busines...
^^
Line 19, column 128, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ising through social media and banners. they might not return to their old way of ad...
^^^^
Line 19, column 240, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: News
...ship of the news channels is increased. news channels should conduct surveys in busi...
^^^^
Line 25, column 108, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ting more time to local and weather news will increase their late-night viewershi...
^^
Transition Words or Phrases used:
also, but, first, if, may, moreover, so, then, well, as for, in conclusion, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2105.0 2260.96107784 93% => OK
No of words: 384.0 441.139720559 87% => More content wanted.
Chars per words: 5.48177083333 5.12650576532 107% => OK
Fourth root words length: 4.4267276788 4.56307096286 97% => OK
Word Length SD: 3.00485063404 2.78398813304 108% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.463541666667 0.468620217663 99% => OK
syllable_count: 640.8 705.55239521 91% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 55.5955916067 57.8364921388 96% => OK
Chars per sentence: 110.789473684 119.503703932 93% => OK
Words per sentence: 20.2105263158 23.324526521 87% => OK
Discourse Markers: 4.52631578947 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.34363070358 0.218282227539 157% => OK
Sentence topic coherence: 0.11397353556 0.0743258471296 153% => OK
Sentence topic coherence SD: 0.10552347657 0.0701772020484 150% => OK
Paragraph topic coherence: 0.210746302516 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.082536809823 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 14.5 12.5979740519 115% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.