Essay topics: The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Argument states a few actions which business managers of the television station should take in order to attract the advertisers, viewers for their late night news channels. This argument has taken a lot to unwarranted assumptions which if not addressed will , weaken the argument.
Argument states that they have increased the time devoted to national news rather than weather and local news over past few years. But authir fails to address why such changes took place in first place itself, and what was the conditions of viewers before the these changes were implemented. It is possible that managers might have made these change because they would have suffered the same issue back then. So to boost the number of viewers and advertisers. It is also not clearly mentioned in the passage that what was the trend in past few years as for example, it can be possible that changes might have been implemented in 2006, and then there would have been a huge boost to the channels in year 2007 but it is possible that the affect of change might exist in present also which might be less than 2007 but still higher than 2006.
It is also not mention any past history about what people liked to watch on their channel, as it can be possble that the channel would have a huge following for national news but now the quality of the news that is being displayed on the channel is not good or the channel anchor might have change. It is also possible that the channel woudl have been famous for some of its shows who timing might have changed, and it now presented at more suitable time rather than at late night thus the viewer, advertisers would have reduced. There is also no mention of if there was any natural disaster in rescent time, if there would have been then people would have been interested in the local news rather than national news. It is also mentioned that the complaints were registered with respect ot the coverage of weather and local news rather than the coverage of national news.It is also metioned that the local busienesses that used their program to advertise their products have reduced but it is not mentioned that was there any increase in the price of advertisement. The current scenario of market is also not mentioned, it is possible that the economy would be down and thus there was no need to advertise their products. There can be other channels which might offer a better deal to the advertisers for advertising their product.
Cancelling of the advertisement contract doesn't mean that further changes are required, it is mentioned that they gave local businesses the sorts for advertisement. There products might have not been suitable to be advertised concurrently with the national news thus the withdrawl is justified. There are no metion of maintaining of standards while the changes were implemented thus the authentecity of the news showed might not have been there on the shows. They have also not mentioned whether the decline was observed in a perticular area or nation wide. If the trends were only for a perticular then it can be possible that the people might have started to sleep early in that region, or the news might have been already be covered in previous shows during the evening or afternoon shows.
There, concluding by these trend which themselves have no authenticity will lead to spurious results. Untill all the aformentioned questions are answered any action taken might result in vain. Hence, channel should do more survey and then take its actions.Otherwise the complete argument is not asserting anything,
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