The following is the memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage weather and local news.In addition, local businesses that used to advertise during our late night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level"
The memorandum highlights the fact that due to the receipt of complaints from the viewers, who were more concerned with the station's coverage of weather and local news; the news channel has suffered a huge loss of business. It could be related to a human tendency of the viewers from ;ocal area. As an assumption, we could not ignore the common perception from the residents of a particular area that they actually care about the things that could immediately affect them such as weather and local news. It is really a natural way of thinking among any group of adults that they usually discuss and are worried about the weather conditions and its forecast for the upcoming days since a person usually plans the upcoming days in accordance with whatever the weather conditions might be; whether it is in terms of commutation or the household chores that are governed by various temperature factors in terms of the storage of eating stuff, organising the schedules etc.
The foremost concern is in reference to the viewer's point of view.Their concern about the local news is totally justified. A resident must totally be aware of the happenings around him/her so as to be mentally prepared in order to face the different situations that may sprout up. If they are totally updated with the national news, it is good for their knowledge but what would happen if some communal riots or political issues may arise and they are not even informed about it. Considering the process that has been followed by this particular television station, the casting of local and weather news served to be a major characterstic of this station but when it disappeared in not-so-much-preference, the viewers started complaining because of the non-fulfillment of the expectations at their end, which was a but natural reaction.
Secondly, the local business that used to advertise during the late-night news program cancelled their advertising contracts with the station since it was an obvious indication that if the local news is not being entertained, then what would be the point of advertising as such. It could actually point out an askance about the advertising contract to be minimised after a while, as well.It was pretty clear to the giant local business that it is totally a not-so-good deal to tie up with the team that is slowly loosing the business.
Furthermore, it must be realised that if a customer complains about some characterstic missing that used to be the major one till date thein it is a serious concern and the things must reversed as per the demands of the customers or viewers and shall not be in-line with their own preferences, which also produced a dull reaction in terms of the profit and and the feedback as well.
Hence, it must be made sure that the channel must restore the time devoted to weather and local news to its former level, which also guarantees the tested and proven attraction from the viewers to the program. Also, considering the loss of advertising revenues, the business strategy must be revised as well.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
--------------------
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
----------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 519 350
No. of Characters: 2485 1500
No. of Different Words: 244 200
Fourth Root of Number of Words: 4.773 4.7
Average Word Length: 4.788 4.6
Word Length SD: 2.668 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.923 21.0
Sentence Length SD: 18.441 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.632 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 125, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ewers, who were more concerned with the stations coverage of weather and local news; the...
^^^^^^^^
Line 2, column 67, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Their
... reference to the viewers point of view.Their concern about the local news is totally...
^^^^^
Line 2, column 160, Rule ID: NOUN_AROUND_IT[1]
Message: Consider using 'the surrounding happenings'?
Suggestion: the surrounding happenings
...ed. A resident must totally be aware of the happenings around him/her so as to be mentally prepared in or...
^^^^^^^^^^^^^^^^^^^^^^^^^
Line 2, column 190, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... aware of the happenings around him/her so as to be mentally prepared in order to face t...
^^^^^^^^
Line 2, column 814, Rule ID: A_BUT[1]
Message: Did you mean 'a bit'?
Suggestion: a bit
...he expectations at their end, which was a but natural reaction. Secondly, the local ...
^^^^^
Line 3, column 388, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
... to be minimised after a while, as well.It was pretty clear to the giant local bus...
^^
Line 3, column 513, Rule ID: LOOSING_EFFORTRECORDSEASON[1]
Message: Did you mean 'losing the'?
Suggestion: losing the
... to tie up with the team that is slowly loosing the business. Furthermore, it must be real...
^^^^^^^^^^^
Line 4, column 354, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
... a dull reaction in terms of the profit and and the feedback as well. Hence, it must b...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, furthermore, hence, if, may, really, second, secondly, so, then, well, while, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2528.0 2260.96107784 112% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 4.90873786408 5.12650576532 96% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.80868668551 2.78398813304 101% => OK
Unique words: 248.0 204.123752495 121% => OK
Unique words percentage: 0.481553398058 0.468620217663 103% => OK
syllable_count: 779.4 705.55239521 110% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 39.0 22.8473053892 171% => The Avg. Sentence Length is relatively long.
Sentence length SD: 110.361911361 57.8364921388 191% => OK
Chars per sentence: 194.461538462 119.503703932 163% => OK
Words per sentence: 39.6153846154 23.324526521 170% => OK
Discourse Markers: 8.69230769231 5.70786347227 152% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.215637104708 0.218282227539 99% => OK
Sentence topic coherence: 0.0843278251276 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0748073603649 0.0701772020484 107% => OK
Paragraph topic coherence: 0.118016680618 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0597131835711 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 21.5 14.3799401198 150% => OK
flesch_reading_ease: 40.35 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 17.3 12.197005988 142% => OK
coleman_liau_index: 11.79 12.5979740519 94% => OK
dale_chall_readability_score: 9.59 8.32208582834 115% => OK
difficult_words: 131.0 98.500998004 133% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 17.6 11.1389221557 158% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.