The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The messages recommend opening a cafe in the bookstore, so that more customers will be attracted and enable Monarch Books to better compete with Regal Books. However, the recommendation is based on unwarranted assumptions, which require further examinations.
To begin with, the major statement of the recommendation is that customers will grow if a cafe is opened. However, it is unclear how this statement was made. The only clue may be that the competitor has also opened a cafe recently, but it is not sufficient to support the statement since no further information about the customer base change has been revealed. Therefore, questions about the impact on customer amounts resulted from opening a cafe should be first answered to make the statement valid.
Secondly, the cafe is suggested to open in the area of the children’s book section, in that a significant drop of the population under age ten is reported by national census, so the popularity of children’s books may also decline. Nonetheless, it is premature to make the conclusion about the decreasing needs of the children’s book purely based on the national census, since bias oftenly happens if the national census was not conducted professionally. Further, even the national census indicates the real trend, which is doubtful, it still may take several years to reflect on the real world, so it is unsure whether now is the perfect timing to build the cafe when the info used encompass lots of uncertainty.
Last, Monarch Books is famous for its wide selection of books on all subjects, and this competitive advantage will be harmed if the children’s book section is reduced or replaced by the cafe. What if the sale of children's books actually is the most important revenue stream for Monarch Books? Then the built up of a cafe will not bring the customer growth, it may reversely damage the revenue. Hence, it is important to understand the revenue distribution from different types of products in Monarch Books, so that a more precise and applicable recommendation can be tailored to suit the needs of Monarch Books.
In conclusion, questions about the causation between cafe opening and customer growth, and the real impact from potential decrease of the children's population as well as the credibility of the national census need to be answered before any recommendation is made. Moreover, understanding about the popular products of Monarch Books can truly bring them the expected customer growth.
Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
actually, also, but, first, hence, however, if, may, moreover, nonetheless, second, secondly, so, still, then, therefore, well, in conclusion, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2088.0 2260.96107784 92% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 5.15555555556 5.12650576532 101% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 2.94372975771 2.78398813304 106% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.493827160494 0.468620217663 105% => OK
syllable_count: 648.0 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.0690573331 57.8364921388 113% => OK
Chars per sentence: 139.2 119.503703932 116% => OK
Words per sentence: 27.0 23.324526521 116% => OK
Discourse Markers: 11.2 5.70786347227 196% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26830680394 0.218282227539 123% => OK
Sentence topic coherence: 0.100916330855 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0710846488271 0.0701772020484 101% => OK
Paragraph topic coherence: 0.168257697143 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0826258728398 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
actually, also, but, first, hence, however, if, may, moreover, nonetheless, second, secondly, so, still, then, therefore, well, in conclusion, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2088.0 2260.96107784 92% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 5.15555555556 5.12650576532 101% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 2.94372975771 2.78398813304 106% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.493827160494 0.468620217663 105% => OK
syllable_count: 648.0 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.0690573331 57.8364921388 113% => OK
Chars per sentence: 139.2 119.503703932 116% => OK
Words per sentence: 27.0 23.324526521 116% => OK
Discourse Markers: 11.2 5.70786347227 196% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26830680394 0.218282227539 123% => OK
Sentence topic coherence: 0.100916330855 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0710846488271 0.0701772020484 101% => OK
Paragraph topic coherence: 0.168257697143 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0826258728398 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.