The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
According to the recommendation presented from the board of directors of Monarch book, it states that Monarch book should open a cafe in its store as opening a cafe, in their already established business in that location for more than twenty years, would allure more customers. Directors base this upon the assumption that a place can be set up for the cafe by removing a children’ s book section - which would soon lose its popularity- as a survey done on the children population predicts a decline in their population. Moreover, Board uses an example of a competitor who did the same and attracted more customers. However, before the claim made by the board can be evaluated answers to three questions should be analysed.
Firstly, are Regal books cafe location and Monarch books location comparable. As it is unclear that what caused a surge in number of customer visiting Regal books cafe, therefore, nothing can be assumed whether opening a cafe at Monarch book location will lead to a similar situation. Perhaps, Monarch cafe is in the place that doesn’t have any nearby cafe and opening a cafe just gave people of the area a place to sit down and have conversations. Whereas, a location at Monarch books might be such, that lots of famous cafe already exist around it and thus it won’t lead to any uptick in people visiting it. If such scenario comes true, then the claim made by the board doesn’t hold water.
Secondly, are the children book only read and bought only by children and no other age group at all. Board of directors assume that removal of children book section, following a survey that predict decline in children population, and supplanting it with cafe would attract customers, But that might not be the case. Maybe some people who buy children book for some research or educational purpose would stop visiting the place once that section gets abridged and thereby, causing a declining in customers. Or there might be the situation that children were never coming to the store, instead their parents or guardian used to buy the books for them and removal of such section might sway them away from the store. If any of the above situation comes true, then the claim made by the directors is significantly flawed.
Moreover, will people still visit place after the cafe is set up. It has been assumed that the setting up the cafe would have no change in opinion about the place among the people visiting. Perhaps, the cafe creates an environment where a person who just used to go there because of the halcyon environment might deter himself/herself from visiting as the cafe brought lot of people who are constantly having conversation and creating some noise around. If above answer comes true then the claim made by the board is not correct.
In conclusion, the argument as it stands now, is significantly flawed due to its reliance on several unstated assumptions. If the answer to above questions is provided and perhaps a systematic study is conducted to analyse them, then the argument made by the directors of Monarch books can be properly analysed.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 532 350
No. of Characters: 2499 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.803 4.7
Average Word Length: 4.697 4.6
Word Length SD: 2.473 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.6 21.0
Sentence Length SD: 10.883 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'books'' or 'book's'?
Suggestion: books'; book's
...ould be analysed. Firstly, are Regal books cafe location and Monarch books locatio...
^^^^^
Line 3, column 158, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'books'' or 'book's'?
Suggestion: books'; book's
...ge in number of customer visiting Regal books cafe, therefore, nothing can be assumed...
^^^^^
Line 3, column 540, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., that lots of famous cafe already exist around it and thus it won’t lead to any ...
^^
Line 7, column 455, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rsation and creating some noise around. If above answer comes true then the claim ...
^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, moreover, second, secondly, so, still, then, therefore, thus, whereas, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2571.0 2260.96107784 114% => OK
No of words: 528.0 441.139720559 120% => OK
Chars per words: 4.86931818182 5.12650576532 95% => OK
Fourth root words length: 4.79356345386 4.56307096286 105% => OK
Word Length SD: 2.61906926236 2.78398813304 94% => OK
Unique words: 240.0 204.123752495 118% => OK
Unique words percentage: 0.454545454545 0.468620217663 97% => OK
syllable_count: 803.7 705.55239521 114% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 65.28313335 57.8364921388 113% => OK
Chars per sentence: 128.55 119.503703932 108% => OK
Words per sentence: 26.4 23.324526521 113% => OK
Discourse Markers: 6.15 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.313884812935 0.218282227539 144% => OK
Sentence topic coherence: 0.0985397647481 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.107880358169 0.0701772020484 154% => OK
Paragraph topic coherence: 0.173191807783 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.105494548481 0.0628817314937 168% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.