The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Board of Directors at Monarch Books has recommended that starting a cafe as a part of the bookstore will not only attract more customers but also be able to compete better with Regal Books. They arrive at this consensus based on the customer base they built over a period of time. This decision is further factored by the decline in the percentage of children under the age of ten. Moreover that the children books generate less revenue. The recommendation stated forward is built around these factors. However, these claims are flawed because of the unreliable assumptions and weak evidence which are not considered.
The recommendation stated earlier depends on the assumption that all the customers at Monarch Books would also dine at the cafe. It is an unrealistic assumption since there is no evidence or survey on this matter, we cannot conclude anything. For all you know, the customers just come to the bookstore because of its wide selection of books. There is no evidence backing that these customers would come and dine at the cafe.
The boards recommend that they would build the cafe over the children's book section because of the underlying assumption that a decline in the percent of the population under ten will probably make children's books less popular. There is a lack of evidence to support this claim. Firstly, a decline in the percentage of the population can be caused even by one person less in the set from the previous set. So there is no clarity of evidence as to how much has the population reduced. Secondly, they mention the fall in population will probably make the children's books less popular. But they fail to mention the intensity of the probability. It may or may not happen. Hence, due to a lack of strong evidence the recommendation presented is fallacious.
The main objective of this new recommendation by the Board of Directors is to attract new customers and to compete with Regal Books. But what if the children's books generate the most revenue to the bookstore. Switching that part of the bookstore to a cafe just because of a decline in the percentage of the population under ten would affect the financials of the bookstore. The reasons are to be validated by the Board before taking a final decision otherwise they will fall short of customers and also to compete with Regal Books which was the primary objective of bringing up a cafe.
To conclude, the recommendation put forward by the Board of Directors are flawed with many unrealistic assumptions and vague reasoning to be considered acceptable. If Modern Books needs to achieve its goal then they should conduct a reliable study which can be validated with proofs and facts as to how the cafe should be built and how would it be profitable over the current system.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 475 350
No. of Characters: 2267 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.668 4.7
Average Word Length: 4.773 4.6
Word Length SD: 2.702 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.792 21.0
Sentence Length SD: 9.708 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.295 0.35
Sentence-Para Coherence: 0.486 0.50
Sentence-Sentence Coherence: 0.058 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 270, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
... on the customer base they built over a period of time. This decision is further factored by t...
^^^^^^^^^^^^^^
Line 1, column 387, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...ntage of children under the age of ten. Moreover that the children books generate less r...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, however, if, may, moreover, second, secondly, so, then, as to, you know
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2312.0 2260.96107784 102% => OK
No of words: 475.0 441.139720559 108% => OK
Chars per words: 4.86736842105 5.12650576532 95% => OK
Fourth root words length: 4.66845742379 4.56307096286 102% => OK
Word Length SD: 2.73964552775 2.78398813304 98% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.408421052632 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 729.0 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.8861036602 57.8364921388 95% => OK
Chars per sentence: 96.3333333333 119.503703932 81% => OK
Words per sentence: 19.7916666667 23.324526521 85% => OK
Discourse Markers: 4.375 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194383492349 0.218282227539 89% => OK
Sentence topic coherence: 0.056298422117 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0683619039486 0.0701772020484 97% => OK
Paragraph topic coherence: 0.120801191892 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0566328625685 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.27 8.32208582834 87% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.