The following is taken from a memo from the advertising director of the Super Screen Movie
Production Company.
“According to a recent report from our marketing department, during the past year, fewer
people attended Super Screen-produced movies than in any other year. And yet the
percentage of positive reviews by movie reviewers about specific Super Screen movies
actually increased during the past year. Clearly, the contents of these reviews are not
reaching enough of our prospective viewers. Thus, the problem lies not with the quality of
our movies but with the public's lack of awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share of its budget next year to reaching the
public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to
decide whether the recommendation and the argument on which it is based are reasonable.
Be sure to explain how the answers to these questions would help to evaluate the
recommendation.
The author, the advertising director of the super screen movie Production company, argues that the reason of decrement of costumer of his company is because of the lack of cognizant of their movie. The evidences such as the results of recent report or the reviewers seems enough to support his stance. however, in my opinion, his argument will strengthen if he consider the following factors in this essay.
first of all, he believes totally on the datas from a recent report, but the details of the experiment are not specified in the argument. therefore, there stills are possibility of mistakes from the reports. The factors to represents the number of people can be various depending on the features what they focus on. For example, the rate of people who watch the movie of super screen company among people who entered movie theater with a lot of movies. if then, the main problem lie with the quality of super screen which is poor than other company's movie.
Secondly, he assumes that the main potential customer of his company do not represents the drawbacks of movies and he point main problem of his poor output to lack of their awaress. this point indicate how much the the director might be to receive only positive review on his company. even thuogh much of the positive reviews are on the reports, there must be the negative reviews too. To improve the quality of the movie or investigate weaker points, they need to doubt the quality of movies. reviewers are not idiots, and the great sources are quickly spread out throughout the online SNS channels because of the developed advanced technologies. With high probability, there is flaws on his movie. The first steps to analyze it is to accept the possible drawbacks on their quality of movies, not only accepting positive reviews.
Lastly, how much credibility relies on the reviewer's opinion? Speaking of the main source or profits for his company comes from the actual people who watch his movies. even though the portion of review might take some of it, it can not be the main of the total customer. therefore, he need to execute the ways to focus opinions from actual customers throughout documentary survey or telephone survey with specified questions.
In conclusion, the argument of the director quite enough to assist his position on the reason of recent decreased number of customer in his company. however, the argument wil be fruitful if he consider the above factors to solve the problem of finding the main reason of it.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 426 350
No. of Characters: 2031 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.543 4.7
Average Word Length: 4.768 4.6
Word Length SD: 2.44 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.5 21.0
Sentence Length SD: 18.016 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.63 0.50
Sentence-Sentence Coherence: 0.147 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 303, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ers seems enough to support his stance. however, in my opinion, his argument will stren...
^^^^^^^
Line 1, column 362, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'considers'.
Suggestion: considers
...ion, his argument will strengthen if he consider the following factors in this essay. ...
^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the following factors in this essay. first of all, he believes totally on the...
^^
Line 3, column 3, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...e following factors in this essay. first of all, he believes totally on the data...
^^^^^
Line 3, column 141, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...ment are not specified in the argument. therefore, there stills are possibility of mistak...
^^^^^^^^^
Line 3, column 456, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...red movie theater with a lot of movies. if then, the main problem lie with the qua...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h is poor than other companys movie. Secondly, he assumes that the main poten...
^^
Line 5, column 79, Rule ID: DONT_NEEDS[2]
Message: Did you mean 'represent'?
Suggestion: represent
...otential customer of his company do not represents the drawbacks of movies and he point ma...
^^^^^^^^^^
Line 5, column 121, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'points'.
Suggestion: points
...presents the drawbacks of movies and he point main problem of his poor output to lack...
^^^^^
Line 5, column 185, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...s poor output to lack of their awaress. this point indicate how much the the directo...
^^^^
Line 5, column 214, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...r awaress. this point indicate how much the the director might be to receive only posit...
^^^^^^^
Line 5, column 214, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...r awaress. this point indicate how much the the director might be to receive only posit...
^^^^^^^
Line 5, column 288, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...ve only positive review on his company. even thuogh much of the positive reviews are...
^^^^
Line 5, column 497, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Reviewers
...ey need to doubt the quality of movies. reviewers are not idiots, and the great sources a...
^^^^^^^^^
Line 5, column 674, Rule ID: THERE_S_MANY[3]
Message: Did you mean 'there are flaws'?
Suggestion: there are flaws
...ed technologies. With high probability, there is flaws on his movie. The first steps to analyz...
^^^^^^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...not only accepting positive reviews. Lastly, how much credibility relies on t...
^^
Line 7, column 46, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'reviewers'' or 'reviewer's'?
Suggestion: reviewers'; reviewer's
...tly, how much credibility relies on the reviewers opinion? Speaking of the main source or...
^^^^^^^^^
Line 7, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...the actual people who watch his movies. even though the portion of review might take...
^^^^
Line 7, column 274, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
... not be the main of the total customer. therefore, he need to execute the ways to focus o...
^^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...one survey with specified questions. In conclusion, the argument of the direc...
^^
Line 9, column 152, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ased number of customer in his company. however, the argument wil be fruitful if he con...
^^^^^^^
Line 9, column 196, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'considers'.
Suggestion: considers
...ver, the argument wil be fruitful if he consider the above factors to solve the problem ...
^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, lastly, second, secondly, so, still, then, therefore, for example, in conclusion, speaking of, such as, first of all, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2082.0 2260.96107784 92% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 4.88732394366 5.12650576532 95% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.51453488161 2.78398813304 90% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.462441314554 0.468620217663 99% => OK
syllable_count: 650.7 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 35.5504814974 57.8364921388 61% => OK
Chars per sentence: 99.1428571429 119.503703932 83% => OK
Words per sentence: 20.2857142857 23.324526521 87% => OK
Discourse Markers: 7.42857142857 5.70786347227 130% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 22.0 5.25449101796 419% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151646084923 0.218282227539 69% => OK
Sentence topic coherence: 0.0465082564643 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0514841075635 0.0701772020484 73% => OK
Paragraph topic coherence: 0.0962112000491 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0675425705586 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.