The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director of Super Screen Movie Production Company claims that the current crisis of his company’s business could be ended by investing in advertisement. He is sure that this would assure a greater number of audience. The author came to this conclusion basing on the fact that, this year, there are fewer people who are attending his company’s movies than ever before. This happens despite the increase in the percentage of positive reviews by movie reviewers than before. Director believes that extra advertising would resolve the current problem. However, before this claim can be evaluated properly , three questions must be answered.
Firstly, what is the actual situation of the movie industry in the country? What if there is a general decrease of the interest in movies in whole country? Maybe all there is a fewer audience in all movie projections, not only in this company. If this is true, in this case it would be wiser to invest in advertising not the movies of the company, but, instead there should be employed a marketing strategy that would attract the audience to movies explaining them what is the movie and why it is important to attend the movies.
Secondly, what if there is a new movie production company opened? What if people are curious to see what the other movie companies can make? They might be tired from the same style movies and would like to try something new. It is a common case that when new place opens in the city, everybody is going there, and the other places feel some decrease in public interest. Furthermore, maybe this new company produces better movies. In that case, it would better if Super Screen Company invests in producing better movies that in advertising of the current ones.
Finally, where are this positive reviews posted or published? What if they are on some websites or newspapers that only certain public, different than SSMPC’s prospective viewers, follows? This might be even some websites or newspapers that are not interesting for majority of people and they even do not know about them. In this case, it would be the most important to assure that the future reviews and advertisements are visible for majority of people. The smartest marketing strategy is always to advertise in media which has the greatest number of audience. This is most expensive way of advertising, but at the end, it pays off.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. Marketing director has to find an answer to the question about the current situation of the movie industry in his city and country. Further, he has to look carefully if there is a new movie production company opened in his city. Lastly, he has to identify where those positive reviews he is arguing about are posted or published. If the advertising director is able to answer to these three questions then it will be possible to fully evaluate the viability of the proposed recommendation to advertise Super Screen Movie Production Company’s movies.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 512 350
No. of Characters: 2484 1500
No. of Different Words: 225 200
Fourth Root of Number of Words: 4.757 4.7
Average Word Length: 4.852 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 182 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.963 21.0
Sentence Length SD: 8.834 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.282 0.35
Sentence-Para Coherence: 0.477 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 24, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Advertising director of Super Screen Movie Production Company cl...
^^
Line 1, column 624, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ore this claim can be evaluated properly , three questions must be answered. Fi...
^^
Line 8, column 147, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...ers that only certain public, different than SSMPC's prospective viewers, follo...
^^^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, however, if, lastly, look, may, second, secondly, so, then, as to, even so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2576.0 2260.96107784 114% => OK
No of words: 512.0 441.139720559 116% => OK
Chars per words: 5.03125 5.12650576532 98% => OK
Fourth root words length: 4.75682846001 4.56307096286 104% => OK
Word Length SD: 2.7617698175 2.78398813304 99% => OK
Unique words: 231.0 204.123752495 113% => OK
Unique words percentage: 0.451171875 0.468620217663 96% => OK
syllable_count: 817.2 705.55239521 116% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 50.8824460852 57.8364921388 88% => OK
Chars per sentence: 95.4074074074 119.503703932 80% => OK
Words per sentence: 18.962962963 23.324526521 81% => OK
Discourse Markers: 4.88888888889 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206565412619 0.218282227539 95% => OK
Sentence topic coherence: 0.0575613406784 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0604416598877 0.0701772020484 86% => OK
Paragraph topic coherence: 0.119291353383 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0424803224914 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.05 8.32208582834 97% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.