"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The author's argument that Super Screen should allocate a greater amount of budget the following year to make public awareness about the movie they produce because of lack of public knowledge that such quality movies exist is flawed. Stated this way the argument fails to cover several key factors which are necessary for evaluation the argument and reveals several instances of poor reasoning. In this argument ambiguous and vague words have been used which do not exactly define to what extent the public is unaware of the movies they produce. Also various generalizations have been made which flaws the argument. However, careful scrutiny of various evidences in the author's statement gives only little credibility to author's argument. Hence the argument is considered to be unsubstantiated or incomplete.
First of all, the author has used very vague and ambiguous language such as fewer. We exactly don't know how much fewer audience the movie has received. It can be either 5 to 20 people less than the last year which is not a huge issue to be dealt with. Hence if there is minute decrease in the audience then there is no need of increasing advertising cost which will be much more than the profits earned from more 20 people watching the movie. Therefore a clear precise statistical data is needed in order to decide whether there is actually any need of increasing promotional cost. Furthermore, there is also no mention of how much amount of increase occurred of the positive reviews of the movie reviewers. It can be as less as 0.5% or as great as 50%. So determining the movie quality on the basis of increase in positive reviews would not be
feasible.
Also, the author has made generalization that the advertising was targeted in the same areas as the past year. It might be possible that the targets of advertising or the audience they targeted for this movie varies with the previous one , so they may have changed the regions of advertising. Because of which there may be variation in the number of people who watched the movie than the previous year. This all depends on the kind of movie the company is producing. The movie genre helps the company decide what audience to target. After deciding the target audience only they can decide which areas to target. Such crucial data is needed in order to draw conclusions for implementing further decisions.
In conclusion, the argument of author remains unpersuasive as it stands. To bolster the author's argument, the author needs clear,better and more concrete evidences which can perhaps be gathered by detailed analysis or survey of failure of movie having unable to pursue a bigger audience. Finally to assess the argument various necessary information is needed.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 460 350
No. of Characters: 2239 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.867 4.6
Word Length SD: 2.585 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.167 21.0
Sentence Length SD: 8.429 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.293 0.35
Sentence-Para Coherence: 0.462 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
The authors argument that Super Screen should alloc...
^^^^^^^
Line 1, column 546, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... is unaware of the movies they produce. Also various generalizations have been made ...
^^^^
Line 1, column 670, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ul scrutiny of various evidences in the authors statement gives only little credibility...
^^^^^^^
Line 1, column 739, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...little credibility to authors argument. Hence the argument is considered to be unsubs...
^^^^^
Line 3, column 87, Rule ID: PRP_RB_NO_VB[1]
Message: Are you missing a verb?
...nd ambiguous language such as fewer. We exactly dont know how much fewer audience the movie ...
^^^^^^^^^^^^
Line 3, column 95, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...uous language such as fewer. We exactly dont know how much fewer audience the movie ...
^^^^
Line 3, column 253, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...h is not a huge issue to be dealt with. Hence if there is minute decrease in the audi...
^^^^^
Line 3, column 444, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...from more 20 people watching the movie. Therefore a clear precise statistical data is nee...
^^^^^^^^^
Line 3, column 727, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
... the movie reviewers. It can be as less as 0.5% or as great as 50%. So determining...
^^
Line 6, column 238, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... this movie varies with the previous one , so they may have changed the regions of...
^^
Line 6, column 294, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ave changed the regions of advertising. Because of which there may be variation in the ...
^^^^^^^
Line 6, column 534, Rule ID: SENTENCE_FRAGMENT[1]
Message: “After” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...company decide what audience to target. After deciding the target audience only they ...
^^^^^
Line 8, column 89, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...persuasive as it stands. To bolster the authors argument, the author needs clear,better...
^^^^^^^
Line 8, column 129, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , better
...authors argument, the author needs clear,better and more concrete evidences which can p...
^^^^^^^
Line 8, column 289, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...ing unable to pursue a bigger audience. Finally to assess the argument various necessar...
^^^^^^^
Line 8, column 361, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...arious necessary information is needed.
^^
Transition Words or Phrases used:
actually, also, finally, first, furthermore, hence, however, if, may, so, then, therefore, as to, in conclusion, kind of, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2283.0 2260.96107784 101% => OK
No of words: 458.0 441.139720559 104% => OK
Chars per words: 4.98471615721 5.12650576532 97% => OK
Fourth root words length: 4.62611441266 4.56307096286 101% => OK
Word Length SD: 2.65706081704 2.78398813304 95% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.495633187773 0.468620217663 106% => OK
syllable_count: 728.1 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 50.4574731553 57.8364921388 87% => OK
Chars per sentence: 95.125 119.503703932 80% => OK
Words per sentence: 19.0833333333 23.324526521 82% => OK
Discourse Markers: 5.95833333333 5.70786347227 104% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130067519347 0.218282227539 60% => OK
Sentence topic coherence: 0.0364392156899 0.0743258471296 49% => OK
Sentence topic coherence SD: 0.0415598582146 0.0701772020484 59% => OK
Paragraph topic coherence: 0.0721292938668 0.128457276422 56% => OK
Paragraph topic coherence SD: 0.0294425708856 0.0628817314937 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.