The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than i

Essay topics: The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

AMARDEEP KOUR GEDHU's picture

A memo from the advertising director of the Super Screen Movie Production Company talks about decrease in number of viewers as reported by their marketing department in a report. They concluded that the reason behind decrease in attendees is lack of advertisement so, they decided to allocate a greater share of budget on advertising. The Director should consider the following points before taking any action on problem because there are loopholes in given argument.

First, the information that fewer people attended Super Screen Produced movies this year in comparison to past year is not based on any solid ground. It did not mention the statistical data or method of conclusions drawn in the report. It is very important that the statement should have concert evidences to analyses the problem.

Secondly, according to Director the quality is not an issue of decrease in people who attend the movies. It is also seeming to be unfeasible because the quality of movies, direction, story, sounds and animations are major factors which attract the people. The writer cannot deny with these important parts. It is important that the Director should do research on why people do not watch the movies then come to the conclusions.

Finally, one more point mentioned by writer, there are less reviewers and all are positive. It is not enough to convince to people about the quality of movies is rich. Reviews tells about people's experience and there are few attendees so how we say that there is no problem in production of movies. To advertise the product is not enough the marketing department should find their competitors and take poll of people who don't like Super Screen Produced movies.

To sum up above discussion, the conclusion is the Super Screen Movies Production Company present lack of evidences behind given argument and the recommendation of spending more budget on advertisement is not appropriate on the basis of argument.

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Comments

Grammar and spelling errors:
Line 3, column 310, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'analyse'.
Suggestion: analyse
...tement should have concert evidences to analyses the problem. Secondly, according to ...
^^^^^^^^
Line 5, column 109, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ase in people who attend the movies. It is also seeming to be unfeasible because the quality of...
^^^^^^^^^^^^^^^
Line 7, column 56, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun reviewers is countable.
Suggestion: fewer
...re point mentioned by writer, there are less reviewers and all are positive. It is n...
^^^^
Line 7, column 122, Rule ID: ALLOW_TO[1]
Message: Did you mean 'peopling'? Or maybe you should add a pronoun? In active voice, 'convince' + 'to' takes an object, usually a pronoun.
Suggestion: peopling
... positive. It is not enough to convince to people about the quality of movies is rich. Re...
^^^^^^^^^
Line 7, column 422, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...competitors and take poll of people who dont like Super Screen Produced movies. T...
^^^^

Transition Words or Phrases used:
also, finally, first, second, secondly, so, then, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 15.0 16.3942115768 91% => OK

Performance on vocabulary words:
No of characters: 1632.0 2260.96107784 72% => OK
No of words: 318.0 441.139720559 72% => More content wanted.
Chars per words: 5.1320754717 5.12650576532 100% => OK
Fourth root words length: 4.22286093782 4.56307096286 93% => OK
Word Length SD: 2.74599434617 2.78398813304 99% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.528301886792 0.468620217663 113% => OK
syllable_count: 513.9 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.8037985163 57.8364921388 81% => OK
Chars per sentence: 108.8 119.503703932 91% => OK
Words per sentence: 21.2 23.324526521 91% => OK
Discourse Markers: 3.93333333333 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.335643279223 0.218282227539 154% => OK
Sentence topic coherence: 0.0960887949674 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.113159549931 0.0701772020484 161% => OK
Paragraph topic coherence: 0.172272112882 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0589429090173 0.0628817314937 94% => OK

Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 8.7 8.32208582834 105% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

samples:
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 319 350
No. of Characters: 1593 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.226 4.7
Average Word Length: 4.994 4.6
Word Length SD: 2.694 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.267 21.0
Sentence Length SD: 7.104 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.588 0.50
Sentence-Sentence Coherence: 0.062 0.07
Number of Paragraphs: 5 5

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