The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company has attributed the lower attendance of their movies to the public's lack of awareness to their movies, and suggested an increase in advertising budget for the following year to address the problem. They additionally cited the increased percentage of positive reviews of their movies to support their recommendation. However, there are significant gaps in the director's reasoning, and further information is needed regarding their past and current audience, other internal reasons within the production company, and external factors regarding the general public and movie industry in order to fully evaluate the advertising recommendation.
First, we need more comprehensive and insightful data regarding the production company's audience and reviewers. A decrease in attendance may indicate a lack of public awareness of their movies, but it may also suggest a number of other factors such as a change to more niche movie topics, a lack of popular and big-name actors, a decrease in movie quality, and showing movies in less venues. All of the above can decrease attendance, and we need to keep all other factors constant in order to isolate the effect of advertising. While the percentage of positive reviews have increased despite lowering attendance, we cannot directly conclude that the movies' quality are high. The quality of their movies in the past year may have increased from former years but still remain much lower than competition, indicating a need to increase production quality. If the number of movie critic or other more reputable sources of reviews have decreased despite the increase in positive reviews, the quality of the movies still remain questionable and increasing only the advertising budget will be insufficient.
We also need to consider other internal factors that may cause the lowering attendance. The production company may have experienced a budget cut and thus are producing less movies than previous years and reaching less people. An increase in production budget is then needed in this scenario. The company may also be refocusing their efforts on online streaming media or DVDs, and thus the decreased attendance may be inaccurate if other viewership has increased. In addition, there may be instability within the leadership, high employee turnover, reorganization of teams that result in the decreased number or quality of production. While the advertising team may be included in the above internal problems, we need to investigate other internal contributions to the low attendance.
Lastly, we should look to external factors to evaluate if the problem can be fully attributed to the production company itself. If the economy as a whole underwent a downturn and/or consumer spending has decreased in the past year, movie-goers will inevitably spend their money on entertainment, depressing the movie industry as a whole. Other external factors include the rise of competitors in the industry, the replacement of traditional movie theater experiences with online digital media or other entertainment. Both the above will result in a decrease in movie attendance that does not result from lack of public awareness.
Overall, the advertising director should review and evaluate their department's influence and role in the decreased attendance in the past year, as many reasons could have been responsible for the downturn. However, we need to conduct more audience, organizational, and market research to reach a more definitive conclusion. While better and more widespread advertising may boost attendance in next year, the problem of low attendance cannot be fully resolved unless other internal inefficiencies are addressed, or external influences are recognized and adapted to accordingly.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 586 350
No. of Characters: 3161 1500
No. of Different Words: 235 200
Fourth Root of Number of Words: 4.92 4.7
Average Word Length: 5.394 4.6
Word Length SD: 2.961 2.4
No. of Words greater than 5 chars: 249 100
No. of Words greater than 6 chars: 200 80
No. of Words greater than 7 chars: 152 40
No. of Words greater than 8 chars: 98 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.636 21.0
Sentence Length SD: 10.298 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 613, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...any, and external factors regarding the general public and movie industry in order to fully ev...
^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uate the advertising recommendation. First, we need more comprehensive and in...
^^
Line 3, column 382, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun venues is countable.
Suggestion: fewer
...in movie quality, and showing movies in less venues. All of the above can decrease a...
^^^^
Line 3, column 395, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: All the
...ity, and showing movies in less venues. All of the above can decrease attendance, and we n...
^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtising budget will be insufficient. We also need to consider other internal ...
^^
Line 5, column 171, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...ced a budget cut and thus are producing less movies than previous years and reaching...
^^^^
Line 5, column 216, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...movies than previous years and reaching less people. An increase in production budge...
^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...contributions to the low attendance. Lastly, we should look to external facto...
^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...esult from lack of public awareness. Overall, the advertising director should...
^^
Transition Words or Phrases used:
accordingly, also, but, first, however, if, lastly, look, may, regarding, so, still, then, thus, while, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 28.0 11.1786427146 250% => Less conjunction wanted
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 32.0 16.3942115768 195% => OK
Performance on vocabulary words:
No of characters: 3226.0 2260.96107784 143% => OK
No of words: 585.0 441.139720559 133% => OK
Chars per words: 5.51452991453 5.12650576532 108% => OK
Fourth root words length: 4.9180050066 4.56307096286 108% => OK
Word Length SD: 3.04612794602 2.78398813304 109% => OK
Unique words: 244.0 204.123752495 120% => OK
Unique words percentage: 0.417094017094 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 1030.5 705.55239521 146% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 9.0 1.67365269461 538% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 65.4757068066 57.8364921388 113% => OK
Chars per sentence: 146.636363636 119.503703932 123% => OK
Words per sentence: 26.5909090909 23.324526521 114% => OK
Discourse Markers: 5.63636363636 5.70786347227 99% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.208121590982 0.218282227539 95% => OK
Sentence topic coherence: 0.0664431615376 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0638745519552 0.0701772020484 91% => OK
Paragraph topic coherence: 0.128585461804 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0512358756118 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 17.8 14.3799401198 124% => OK
flesch_reading_ease: 28.17 48.3550499002 58% => Flesch_reading_ease is low.
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 14.97 12.5979740519 119% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 150.0 98.500998004 152% => OK
linsear_write_formula: 20.0 12.3882235529 161% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 20.0 11.9071856287 168% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.