The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer
people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company proposes that they should increase the budget in advertising movies shown at Super Screen to reach out to the public in the next year. He envisions this strategy since the people attending Super Screen produced movies are declining though the percentage of positive movie reviews about specific Super Screen movies have increased in the past year. This clearly has happened due to lack of awareness in people regarding the production of good movies by the company. The Speculations made by the director could be plausible, however, there are certain questions that need to be answered before jumping into the conclusion.
First of all, the question whether people attending the movies produced by other movie companies have decreased or increased or have remained steady is needed to be answered. If the people attending other movies are steady and decreasing in super screen produced movies, then it is open to various possibilities like people actually are not liking the Super screen movies or these movies are not reaching out to its audiences. On the other hand, if people attending are decreasing in other movies as well, then it can be assumed that it is actually the people who are not disinterested in movies. Therefore, in the first case scenario the increasing budget share in advertising would be of little help, however, it would help substantially in the first case scenario.
Secondly, is it can be generalized from the increased percentage of good specific super screen movies that all of their movies are good? The director mentions about the specific movies only, but what if other movies are not comparable? As well as, what percentage of movies have got good reviews? It affects significantly of only 10 percent of the movies are getting good reviews. Because of 90% of the movies, people would miss if there are good movies assuming these movies are not usually good. However, if the condition is altered ( 10% bad movies, 90% good movies), this strategy of increasing budget share might help significantly.
Therefore, the statement issued by director on the basis of the above mentioned evidence are flawed. More evidence is required to evaluate; such as a thorough research of the movies and their audience in the market, introspection of number of quality movies produced by the companies itself and its competitors, etc. There are factors as well regarding number of movies produced by the company every year, the number of people attending every year and the correlation between type of movie and number of people that will provide help in evaluating conclusion.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 434 350
No. of Characters: 2176 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.564 4.7
Average Word Length: 5.014 4.6
Word Length SD: 2.631 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.125 21.0
Sentence Length SD: 14.62 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.415 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.17 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 15, Rule ID: WHETHER[5]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "the question"?
Suggestion: whether
... into the conclusion. First of all, the question whether people attending the movies produced by...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 334, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ious possibilities like people actually are not liking the Super screen movies or these movies...
^^^^^^^^^^^^^^
Line 5, column 535, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...od. However, if the condition is altered 10% bad movies, 90% good movies, this st...
^^
Line 7, column 149, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'thorough research'.
Suggestion: thorough research
...idence is required to evaluate; such as a thorough research of the movies and their audience in the...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, however, if, regarding, second, secondly, then, therefore, well, such as, as well as, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2230.0 2260.96107784 99% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.13824884793 5.12650576532 100% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.69199377227 2.78398813304 97% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.426267281106 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 702.0 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 54.584495308 57.8364921388 94% => OK
Chars per sentence: 131.176470588 119.503703932 110% => OK
Words per sentence: 25.5294117647 23.324526521 109% => OK
Discourse Markers: 8.17647058824 5.70786347227 143% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.313285256604 0.218282227539 144% => OK
Sentence topic coherence: 0.11461242878 0.0743258471296 154% => OK
Sentence topic coherence SD: 0.0967485441267 0.0701772020484 138% => OK
Paragraph topic coherence: 0.206477975495 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0814628498779 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.