The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The marketing department's report regarding fewer people attending Super Screen-produced movies than any other year need to be taken seriously. Also the fact that the percentage of positive reviews actually increased is proof of the fact that the quality of the movies are not the issue. A movie needs to be marketed in this age when technology is on a inexorable rise. All movies having a dedicated marketing team behind them have always gone on to become a box-office success. Even movies which are criticised by well known critics have gone on to rake in billions of dollars because of the marketing departments.
In this age of technology, it's easier to reach the audience. Social media has made it very easy for marketing products. The operating cost would not affect much as it doesn't cost a lot to market with social media doing everything in spreading the good news by word of mouth alone. Lack of awareness is the reason why a lot of movies have never been able to reach the intended audience. Statistics have shown that movies winning awards also increases the audience count. As we know for the movie to be considered for awards many producers does a lot of lobbying too. Therefore it is neccessary for the production company to listen to the marketing departments and should come up with a plan on how to generate awareness among the movie-goers.
There has been examples where a good movie wasn't able to make much money due to lack of marketing. A classic case of this is the movie "Apocalypse Now". The movie didn't make much money and stopped running in theatres after few weeks. The production company later decided to re-release the movie but this time they decided to market the movie before releasing it. It went on to become a huge commercial success and even was voted by the audience as the "Greatest War Movie Ever Made in 20th Century".
Inspiration must be taken from these examples. Just because the production company is confident about the movie's quality does not guarantee that it would go on to become a commercial success. For it to become a commercial success, it should be able to reach the intended audience and that can only happen if the movie is marketed. In this fast paced world where people don't get time to sleep, it is imperative that the movie is marketed so that the people gets convinced that it is worth the time investing in watching the movie. This is only possible if the greater share of the movie budget is put in advertising the movie.
Comments
Essay evaluation report
It is out of topic.
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 440 350
No. of Characters: 2021 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.593 4.6
Word Length SD: 2.544 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 7.459 7.5
Use of Discourse Markers (%): 0.409 0.12
Sentence-Text Coherence: 0.31 0.35
Sentence-Para Coherence: 0.482 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 144, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... other year need to be taken seriously. Also the fact that the percentage of positiv...
^^^^
Line 1, column 351, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...keted in this age when technology is on a inexorable rise. All movies having a de...
^
Line 3, column 168, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...rating cost would not affect much as it doesnt cost a lot to market with social media ...
^^^^^^
Line 3, column 567, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...y producers does a lot of lobbying too. Therefore it is neccessary for the production com...
^^^^^^^^^
Line 5, column 44, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...re has been examples where a good movie wasnt able to make much money due to lack of ...
^^^^^
Line 5, column 174, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...e 'Apocalypse Now'. The movie didnt make much money and stopped running in ...
^^^^^
Line 5, column 260, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'companies'.
Suggestion: companies
...heatres after few weeks. The production company later decided to re-release the movie b...
^^^^^^^
Line 7, column 370, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
.... In this fast paced world where people dont get time to sleep, it is imperative tha...
^^^^
Transition Words or Phrases used:
actually, also, but, if, regarding, so, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2079.0 2260.96107784 92% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 4.76834862385 5.12650576532 93% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.70054076421 2.78398813304 97% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.493119266055 0.468620217663 105% => OK
syllable_count: 668.7 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.0351343631 57.8364921388 69% => OK
Chars per sentence: 94.5 119.503703932 79% => OK
Words per sentence: 19.8181818182 23.324526521 85% => OK
Discourse Markers: 2.5 5.70786347227 44% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269119154625 0.218282227539 123% => OK
Sentence topic coherence: 0.0766541795328 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0704224532919 0.0701772020484 100% => OK
Paragraph topic coherence: 0.159539214082 0.128457276422 124% => OK
Paragraph topic coherence SD: 0.0531951021433 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.39 12.5979740519 82% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.