The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
In the memo, the director of Super Screen Movie Production Company has proposed to allocate a greater budget for advertising so that the positive movie reviews can reach the public, thereby increasing the viewership count. The evidences presented in support of the recommendation are that there is an increase in the percentage of positive movie reviews while a decrease in viewership. However, these evidences are insufficient and a few questions need to be answered in order for the recommendation to be reasonable.
Firstly, the memo states that there have been less viewers during the past year compared to any of the previous years. However, it does not explicitly state anything regarding the number of viewers for every Super Screen-produced movie released in that year. The reason this is important is because it could be the case that there were less movies released in the past year, hence the total number of viewers naturally decreased, although the number of viewers per movie could have been increased. So, the question that needs to be answered is, "Were same number of movies released in the past year same as all the previous years?"
Another question that needs to be answered is, "Is the typical audience for these movies even interested in movie reviews?". The director assumes the more people know about the positive movie reviews the more viewers there'll be. However, this might not be the case. It is entirely possible that the audience is already aware of the reviews but some other aspect is preventing them from watching the movie(s). Maybe the audience judge the movie themselves by looking at the trailer, previous movies by the cast, etc.
Lastly, the question that needs answering is, "Are the movies whose viewership data is being compared, made for similar number of audiences?". It could be the case that the movie(s) made in the past year were made for a niche audience, which led to an expected decrease in viewership, despite the quality of the movie being good. In this case, advertising and showcasing the positive reviews will not help, because almost all the people interested in the movie have already seen it.
In conclusion, while the directors suggestion does sound plausible on the first glance, the above questions need to be answered for it to be actually reasonable.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 385 350
No. of Characters: 1880 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.883 4.6
Word Length SD: 2.572 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.062 21.0
Sentence Length SD: 7.701 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.603 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 47, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...y, the memo states that there have been less viewers during the past year compared t...
^^^^
Line 5, column 337, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...se it could be the case that there were less movies released in the past year, hence...
^^^^
Line 13, column 89, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pos;Are the movies whose viewership data is being compared, made for similar numb...
^^
Line 17, column 26, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... seen it. In conclusion, while the directors suggestion does sound plausible on the ...
^^^^^^^^^
Line 17, column 68, Rule ID: ON_FIRST_GLANCE[1]
Message: Did you mean 'at'?
Suggestion: at
...rectors suggestion does sound plausible on the first glance, the above questions n...
^^
Transition Words or Phrases used:
actually, but, first, firstly, hence, however, lastly, look, may, regarding, so, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1977.0 2260.96107784 87% => OK
No of words: 384.0 441.139720559 87% => More content wanted.
Chars per words: 5.1484375 5.12650576532 100% => OK
Fourth root words length: 4.4267276788 4.56307096286 97% => OK
Word Length SD: 2.77177180027 2.78398813304 100% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.466145833333 0.468620217663 99% => OK
syllable_count: 619.2 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 57.9611364048 57.8364921388 100% => OK
Chars per sentence: 131.8 119.503703932 110% => OK
Words per sentence: 25.6 23.324526521 110% => OK
Discourse Markers: 6.73333333333 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210537604157 0.218282227539 96% => OK
Sentence topic coherence: 0.0792189821374 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0589023500542 0.0701772020484 84% => OK
Paragraph topic coherence: 0.115433934781 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0529449404953 0.0628817314937 84% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.