"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The director of the Super Screen claims that to reach a wider group of audience the company should allocate a greater share of its total budget to advertising next year. The director however makes some unwarranted assumptions like the quality of the movies produced by the company is good, people lack awareness about these movies and that the positive reviews for the movies have increased. Due to lack of sufficient evidence in its support, the author's argument stands weak.
First and foremost, the author's primary argument that lack of awareness among people is the reason for decreased viewership of the movies, is without justification. Maybe people are aware of these movies and there's a shift of interest towards other entertainment activities such as outdoor sports like swimming, hockey, and soccer, since the last year. Other possible reason is that many other companies have started producing content which fares better compared to the one produced by Super Screen and people are inclined towards watching the superior quality content.
Moreover, the author mentions that the percentage of postitive reviews has risen during the last year. It necessarily doesn't mean that the number of positive reviews have actually increased. It could be that those people who used to give negative reviews simply stopped watching the movies and rating the content which would result in an increase in the number of favourable reviews. Also, there's no information about how many reviewers actually rated the movies. If the number of reviewers is small then it would not represent the opinion of the all the people and the author's argument cannot be taken seriously.
Apart from this, there's no guarantee that increasing the budget share for Super Screen will result in its content reaching out to more people. As mentioned earlier, if people are already aware then increasing the budget would have no impact towards increasing viewership. Also making people aware does not necessarily mean that they will start watching movies produced by the company. The author overlooked other reasons mentioned above which could account for decreased attendance for such movies.
All in all, the author's arguments are unwarranted and thus unpersuasive. To convince me he must provide sufficient statistical data about the number of people who review the movies. He also needs to justify that viewership decreased just because of lack of awareness among people and nothing else. In the absence of this information his argument is unconvincing as it stands.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 407 350
No. of Characters: 2106 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.492 4.7
Average Word Length: 5.174 4.6
Word Length SD: 2.541 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.421 21.0
Sentence Length SD: 7.687 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 448, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...sufficient evidence in its support, the authors argument stands weak. First and f...
^^^^^^^
Line 5, column 209, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...be people are aware of these movies and theres a shift of interest towards other enter...
^^^^^^
Line 9, column 107, Rule ID: PRP_RB_NO_VB[1]
Message: Are you missing a verb?
...iews has risen during the last year. It necessarily doesnt mean that the number of positive review...
^^^^^^^^^^^^^^^^^^
Line 9, column 119, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...en during the last year. It necessarily doesnt mean that the number of positive review...
^^^^^^
Line 9, column 391, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...the number of favourable reviews. Also, theres no information about how many reviewers...
^^^^^^
Line 9, column 571, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e opinion of the all the people and the authors argument cannot be taken seriously. ...
^^^^^^^
Line 13, column 18, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
... taken seriously. Apart from this, theres no guarantee that increasing the budget...
^^^^^^
Line 13, column 273, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...o impact towards increasing viewership. Also making people aware does not necessaril...
^^^^
Transition Words or Phrases used:
actually, also, first, however, if, look, may, moreover, so, then, thus, apart from, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2169.0 2260.96107784 96% => OK
No of words: 406.0 441.139720559 92% => More content wanted.
Chars per words: 5.34236453202 5.12650576532 104% => OK
Fourth root words length: 4.48881294772 4.56307096286 98% => OK
Word Length SD: 2.57946105902 2.78398813304 93% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.48275862069 0.468620217663 103% => OK
syllable_count: 666.0 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2742038187 57.8364921388 80% => OK
Chars per sentence: 114.157894737 119.503703932 96% => OK
Words per sentence: 21.3684210526 23.324526521 92% => OK
Discourse Markers: 4.84210526316 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171502075712 0.218282227539 79% => OK
Sentence topic coherence: 0.0492315337128 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0500962559883 0.0701772020484 71% => OK
Paragraph topic coherence: 0.0991867682842 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0548497305338 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.69 12.5979740519 109% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.