Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The business manager of the television station states that over the past few years the new program has progressively devoted more time to national news in contrast to weather and local news. He also mentions that viewers complained about channel's decreased coverage of the latter. In addition he also says that local businesses have withdrawn their contracts for advertisements. So in order to attract more viewers and prevent any more revenue loss the manager suggests that weather and local news coverage be restored to its previous levels. However I think that the author overlooks certain flaws which renders his argument weak.
First and foremost, author mentions no relation between the businessses that used to advertise during late-night news programs and the kind of news the channel shows. It is possible that the local businesses cancelled their contracts with the channel for entirely other reasons such as advertisements not being substantial in increasing their revenue from business or increased prices by the channel for adverstisment. In this case restoring local and weather news to original levels would not make the the local busniesses start advertising again with the channel.
Moreover, even if local businesses return to the channel, there's no guarantee that the news station would not lose money. They could be other peripheral costs which the channel would not be able to recover even after profits made from charging local businesses. For example the station might be employing far more journalists and reporters compared to past years or it could be using expensive equipment to improve their infrastructure. Therefore to ensure that the staion would not lose revenue author needs to dismiss the above mentioned assumption with proper evidence.
Even assuming that weather and local news are restored to past levels, it does not guarantee that the viewership would increase. The quality of news and its way of presentaion might not be good enough to attract more people. In addition, people might be busier than they were in past years and therefore do not have much time nowadays to watch news. In this scenario, devoting same time as earlier to local and weather news would not help the station with increased viewership.
In the absence of all the above mentioned flaws and their reasonable rejection with evidence by that author, his argument is weak and unpersuasive. To prove that increased revenue and viewership would result after restoring local and weather news to former level, he needs to provide evidence to support that local businesses will return to the station and help the company make revenue. He also needs to provide support for the assumption that number of people following the station would increase as a result. In the absence of evidence the author's argument is unconvincing as it stands.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 459 350
No. of Characters: 2355 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.629 4.7
Average Word Length: 5.131 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 169 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.95 21.0
Sentence Length SD: 7.06 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 285, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...ls decreased coverage of the latter. In addition he also says that local businesses have...
^^^^^^^^
Line 1, column 544, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...age be restored to its previous levels. However I think that the author overlooks certa...
^^^^^^^
Line 5, column 500, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... news to original levels would not make the the local busniesses start advertising agai...
^^^^^^^
Line 5, column 500, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... news to original levels would not make the the local busniesses start advertising agai...
^^^^^^^
Line 9, column 59, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...local businesses return to the channel, theres no guarantee that the news station woul...
^^^^^^
Line 9, column 438, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ipment to improve their infrastructure. Therefore to ensure that the staion would not los...
^^^^^^^^^
Line 13, column 279, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...people might be busier than they were in past years and therefore do not have muc...
^^
Line 17, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...station with increased viewership. In the absence of all the above mentioned ...
^^
Line 17, column 544, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... result. In the absence of evidence the authors argument is unconvincing as it stands. ...
^^^^^^^
Transition Words or Phrases used:
also, first, however, if, look, moreover, so, therefore, for example, i think, in addition, in contrast, kind of, such as, as a result, in contrast to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2407.0 2260.96107784 106% => OK
No of words: 459.0 441.139720559 104% => OK
Chars per words: 5.2440087146 5.12650576532 102% => OK
Fourth root words length: 4.62863751936 4.56307096286 101% => OK
Word Length SD: 2.65407946749 2.78398813304 95% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.464052287582 0.468620217663 99% => OK
syllable_count: 731.7 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 45.5027471698 57.8364921388 79% => OK
Chars per sentence: 120.35 119.503703932 101% => OK
Words per sentence: 22.95 23.324526521 98% => OK
Discourse Markers: 7.5 5.70786347227 131% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.302955040678 0.218282227539 139% => OK
Sentence topic coherence: 0.101408608691 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.10112101181 0.0701772020484 144% => OK
Paragraph topic coherence: 0.187782132821 0.128457276422 146% => OK
Paragraph topic coherence SD: 0.0990168360322 0.0628817314937 157% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.