The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The director has concluded that advertising is neccessary in order to increase the awareness of his movies among public. This conclusion is based on the fact that fewer people attended the movies than in any other year despite the percentage of positive reviews given by the reviewers increased. However this argument is flawed beacause of many reasons which are mentioned below.
First of all, The director has not specfied the exact diffrence between the number of people attending the movie the current year and any other year. it might be possible that diffrence is too low. if it is so we do not have to worry much.
Moreover, the director has not specified the authencity of the reviewer. It might be possible that reviewer is in cordial relationship withe the director and always gives the positive review about the movie. The popular and respected reviewers may have given medicore reviews about his movies. people may be follwing the reviews of respected reviewers and as a result less people are attending the movie.
Second, The director has assumed the the movie with positives reviews are of good quality. The public has disliked many movies in the past which was adulated by the reviewers. The public may not able to understand the concept or the bigger picture such movie. it might be possible reviews are great despite the bad quality of the movie because of many reasons such reviewer liked the subject of the movie. it might not be presented in a way that the audience wants to percieve.
Third, advertisement may lead to great cost which can decrease the profit margin of the company. As a result the director and the producer may not able to gain the expected profit from such a movie. Many movies in the past did not attract the public despite the great publicity and advertisment.
In conclusion, The director should mention the veracity or sources of their reviewers and should focus on the movies which are understable by the public and he should focus less on the advertisment. Movies with great quality does not need advertiment. Only the public are the main source of advertisment of such movies.
Comments
Essay evaluation report
Sentence: The director has concluded that advertising is neccessary in order to increase the awareness of his movies among public.
Error: neccessary Suggestion: necessary
Sentence: However this argument is flawed beacause of many reasons which are mentioned below.
Error: beacause Suggestion: because
Sentence: First of all, The director has not specfied the exact diffrence between the number of people attending the movie the current year and any other year. it might be possible that diffrence is too low. if it is so we do not have to worry much.
Error: diffrence Suggestion: difference
Error: specfied Suggestion: specified
Sentence: Moreover, the director has not specified the authencity of the reviewer.
Error: authencity Suggestion: authority
Sentence: It might be possible that reviewer is in cordial relationship withe the director and always gives the positive review about the movie.
Error: withe Suggestion: No alternate word
Sentence: The popular and respected reviewers may have given medicore reviews about his movies. people may be follwing the reviews of respected reviewers and as a result less people are attending the movie.
Error: follwing Suggestion: following
Error: medicore Suggestion: mediocre
Sentence: The public may not able to understand the concept or the bigger picture such movie. it might be possible reviews are great despite the bad quality of the movie because of many reasons such reviewer liked the subject of the movie. it might not be presented in a way that the audience wants to percieve.
Error: percieve Suggestion: perceive
Sentence: Many movies in the past did not attract the public despite the great publicity and advertisment.
Error: advertisment Suggestion: advertisement
Sentence: In conclusion, The director should mention the veracity or sources of their reviewers and should focus on the movies which are understable by the public and he should focus less on the advertisment.
Error: advertisment Suggestion: advertisement
Error: understable Suggestion: No alternate word
Sentence: Movies with great quality does not need advertiment.
Error: advertiment Suggestion: No alternate word
Sentence: Only the public are the main source of advertisment of such movies.
Error: advertisment Suggestion: advertisement
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 14 2
No. of Sentences: 16 15
No. of Words: 362 350
No. of Characters: 1731 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.362 4.7
Average Word Length: 4.782 4.6
Word Length SD: 2.483 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.625 21.0
Sentence Length SD: 12.771 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.618 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 297, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...views given by the reviewers increased. However this argument is flawed beacause of man...
^^^^^^^
Line 3, column 151, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ie the current year and any other year. it might be possible that diffrence is too...
^^
Line 3, column 199, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... be possible that diffrence is too low. if it is so we do not have to worry much. ...
^^
Line 5, column 295, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...iven medicore reviews about his movies. people may be follwing the reviews of respecte...
^^^^^^
Line 7, column 34, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ie. Second, The director has assumed the the movie with positives reviews are of goo...
^^^^^^^
Line 7, column 34, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ie. Second, The director has assumed the the movie with positives reviews are of goo...
^^^^^^^
Line 7, column 261, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ncept or the bigger picture such movie. it might be possible reviews are great des...
^^
Line 7, column 407, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...eviewer liked the subject of the movie. it might not be presented in a way that th...
^^
Transition Words or Phrases used:
first, however, if, may, moreover, second, so, then, third, in conclusion, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1777.0 2260.96107784 79% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 4.90883977901 5.12650576532 96% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.55072318393 2.78398813304 92% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.441988950276 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 558.0 705.55239521 79% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.0367744787 57.8364921388 69% => OK
Chars per sentence: 84.619047619 119.503703932 71% => OK
Words per sentence: 17.2380952381 23.324526521 74% => OK
Discourse Markers: 4.7619047619 5.70786347227 83% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.163704533683 0.218282227539 75% => OK
Sentence topic coherence: 0.0520522688769 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0466991243758 0.0701772020484 67% => OK
Paragraph topic coherence: 0.0960286882939 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0360730575915 0.0628817314937 57% => OK
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.9 12.5979740519 87% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.