The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument has numerous flaws. There is a demand for artisan coffee, but the Apex Corporation wants to release a new coffee brand, and expecting that it will gain the same fame as the former, rendering its main conclusion that it will eventually become one of the top sellers in the coffee market.
The very first evidence which is not given in the argument is about the releasing of the new coffee brand when there is a demand for artisan coffee. We don't know if there is any survey going on regarding coffee brands, that do people like to try a new brand of coffee other than their usual one. The argument would have been more effective if it could tell us that what is the total of proportion of the people, who like to shop from major supermarkets, so that the statement made in the business plan could show some clarity that their hopes have some way. The company is just hoping that word-of-mouth advertising will help in substantial sales, but we don't know whether people will be interested in purchasing a new brand of coffee. Their strategy will be helpful, if they consider the price and packaging of the new product, or try to provide a free trial pack of the new brand along with the old brand, which people like to use.
Furthermore, the Apex Corporation is planning to run an advertise campaign after few months, and aimed at television and radio while they are planning to simultaneously releasing the brand to several major chain restaurants. The company is just making its hopes high for their new brand to become a top seller without taking into consideration the few points, that how they are planning on advertising their new coffee in restaurant. Either they want to serve the new brand free of cost to the people, because in that case, it will be costly for the company itself, or they are going to put a set up of new coffee packs, so that interested folks buy it from there. We have no clue regarding their strategy, hence making the conclusion shaky. In contrast to this, television and radio might be advantageous for the advertisement of the "Gourmet Select", but that will be only till some point, because majority people don't want to heed on some normal advertisements like coffee or tea, and they tend to shift channels of the television in case they have to encounter some. Therefore, making the conclusion unwarranted.
To conclude, the Apex Corporation should work on pros and cons on the launching of their new brand, and contemplating the situation, like what will be the scenario if are going to present an absolutely new brand of coffee, when junta is demanding for something the present one.
Grammar and spelling errors:
Line 3, column 153, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...here is a demand for artisan coffee. We dont know if there is any survey going on re...
^^^^
Line 3, column 656, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... will help in substantial sales, but we dont know whether people will be interested ...
^^^^
Line 3, column 713, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... people will be interested in purchasing a new brand of coffee. Their strategy wi...
^^
Line 5, column 54, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...the Apex Corporation is planning to run an advertise campaign after few months, and aimed at...
^^^^^^^^^^^^
Line 5, column 390, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ew points, that how they are planning on advertising their new coffee in restaura...
^^
Line 5, column 928, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ill some point, because majority people dont want to heed on some normal advertiseme...
^^^^
Discourse Markers used:
['but', 'first', 'furthermore', 'hence', 'if', 'regarding', 'so', 'therefore', 'while', 'in conclusion', 'in contrast', 'in contrast to']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.229411764706 0.25644967241 89% => OK
Verbs: 0.164705882353 0.15541462614 106% => OK
Adjectives: 0.0803921568627 0.0836205057962 96% => OK
Adverbs: 0.0235294117647 0.0520304965353 45% => Some adverbs wanted.
Pronouns: 0.0509803921569 0.0272364105082 187% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.13137254902 0.125424944231 105% => OK
Participles: 0.0450980392157 0.0416121511921 108% => OK
Conjunctions: 2.66619100355 2.79052419416 96% => OK
Infinitives: 0.0352941176471 0.026700313972 132% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.113725490196 0.113004496875 101% => OK
Modal_auxiliary: 0.0254901960784 0.0255425247493 100% => OK
WH_determiners: 0.0176470588235 0.0127820249294 138% => OK
Vocabulary words and sentences:
No of characters: 2659.0 2731.13054187 97% => OK
No of words: 463.0 446.07635468 104% => OK
Chars per words: 5.74298056156 6.12365571057 94% => OK
Fourth root words length: 4.63868890866 4.57801047555 101% => OK
words length more than 5 chars: 0.285097192225 0.378187486979 75% => OK
words length more than 6 chars: 0.207343412527 0.287650121315 72% => OK
words length more than 7 chars: 0.14686825054 0.208842608468 70% => OK
words length more than 8 chars: 0.107991360691 0.135150697306 80% => OK
Word Length SD: 2.66619100355 2.79052419416 96% => OK
Unique words: 214.0 207.018472906 103% => OK
Unique words percentage: 0.462203023758 0.469332199767 98% => OK
Word variations: 51.8215705203 52.1807786196 99% => OK
How many sentences: 14.0 20.039408867 70% => OK
Sentence length: 33.0714285714 23.2022227129 143% => OK
Sentence length SD: 87.8664629203 57.7814097925 152% => OK
Chars per sentence: 189.928571429 141.986410481 134% => OK
Words per sentence: 33.0714285714 23.2022227129 143% => OK
Discourse Markers: 0.857142857143 0.724660767414 118% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 6.0 3.58251231527 167% => OK
Readability: 53.8057698241 51.9672348444 104% => OK
Elegance: 1.69672131148 1.8405768891 92% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.434197757215 0.441005458295 98% => OK
Sentence sentence coherence: 0.132909235474 0.135418324435 98% => OK
Sentence sentence coherence SD: 0.0877449726239 0.0829849096947 106% => OK
Sentence paragraph coherence: 0.601303571937 0.58762219726 102% => OK
Sentence paragraph coherence SD: 0.210213902451 0.147661913831 142% => OK
Sentence topic coherence: 0.196094787478 0.193483328276 101% => OK
Sentence topic coherence SD: 0.0968229449011 0.0970749176394 100% => OK
Paragraph paragraph coherence: 0.540408306222 0.42659136922 127% => OK
Paragraph paragraph coherence SD: 0.0486597110844 0.0774707102158 63% => OK
Paragraph topic coherence: 0.338349426208 0.312017818177 108% => OK
Paragraph topic coherence SD: 0.031666154745 0.0698173142475 45% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 14.0 14.657635468 96% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.