The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability.
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument\'s conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The internet advertisement company's appeal to the businesses regarding the reasons for choosing the company's services takes the support of a number of insubstantial and weak arguments, rendering the appeal half-baked and questionable.
Firstly, the company uses a very specific example of a furniture Depot that sought the help of their services for internet advertising. This example has a number of weak links. For example, the argument does not substantiate as to what sort of help was asked of them. For all we know, the Depot could have asked the advertising agency for some technical support like to help prevent their website from crashing. Thus, this argument in no way bolsters the company's claim for utilizing their services since their help as an internet advertising agency was never sought of.
Further, the argument takes the example of a very specific business of Furniture Depot. What works for a particular business may not work for another. This argument could have been strong if it substantiated the claim with more evidence, like the variety of businesses that made use of the advertising company's services.
Secondly, the claim erroneously attributes the increase in the sale of the Depot to the internet agency's services. There is no evidence to refute the possibility that the increase in sales could have resulted from a multitude of reasons. For example, some promotional activity or discount sale or so on. It can be proven that the increase in sales was solely due to the advertising services if it can be shown that no other activity that could have bolstered the sales were undertaken by the depot last year.
Finally, the argument ends with a wild claim which guarantees that if a business uses the company's services, then the business can increase its profitability. While using internet advertising might increase the reach of the business on social media platform, there is no evidence that helps to conclude that these advertisements do reach their target consumers and eventually attract more consumers and increase sales. By using one specific example of a Furniture Depot to make such a mighty claim, the argument is not convincing enough.
Thus, by failing to provide more data regarding the reach of the internet company's advertising and their past successes (apart from one specific example), the argument fails as unreasonable and unconvincing.
Comments
Essay evaluation report
argument 1 -- about this:
'the argument does not substantiate as to what sort of help was asked of them.' //it is an internet advertising company.
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 386 350
No. of Characters: 1969 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 5.101 4.6
Word Length SD: 2.8 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.706 21.0
Sentence Length SD: 8.87 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.352 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
but, finally, first, firstly, if, may, regarding, second, secondly, so, then, thus, while, apart from, as to, for example, sort of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2004.0 2260.96107784 89% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.19170984456 5.12650576532 101% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.84458789872 2.78398813304 102% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.448186528497 0.468620217663 96% => OK
syllable_count: 645.3 705.55239521 91% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 60.0617329479 57.8364921388 104% => OK
Chars per sentence: 117.882352941 119.503703932 99% => OK
Words per sentence: 22.7058823529 23.324526521 97% => OK
Discourse Markers: 7.64705882353 5.70786347227 134% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293280654351 0.218282227539 134% => OK
Sentence topic coherence: 0.100717460176 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.061344131912 0.0701772020484 87% => OK
Paragraph topic coherence: 0.158272862178 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0381576248496 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.