"Over the past year, our late night news program, "
One might agree with the reasons provided in the memorandum from the business manager of the televsion station regarding losing viewers and business advertisement contracts over past year, but there might be an alternate reason for this problem which requires manager to take a look at the problem from a different angle perhaps.
The business manager of the television station mentions that the complaints received during past one year's period are regarding weather and local news, but does not provide enough information to come to the conclusion that is viewers requirement. Viewers might want the station to change their late-night news program timings or a maybe require a different host for their program. Such information regarding the cause of the complaints might be neglected by the manager which leads to different memorandum.
There has been a significant loss due to cancellation of business advertisement contracts, but there is no corrrelation between the type of news telecasted and the advertisement. The local businesses might not be satisfied with the type of service provided by the television station or might have other tenders with better advantages over the late-night news program. Also, there might the issue about the timings at which the business advertisement is shown on the television, which is not considered by the manager.
Television station manager proposes to attract more viewers to the program and avoid losing advertising revenues by devoting more time to weather and local news which might fail due to ignorance of other possible cause of issues at the station. There is no guaranteed research which brings the solution to these problems and instead might make the condition worse.
The manager of the television station can look for correlation in timings and programs with most viewers and maybe pay attention to their complaints along with some changes in late-night program timings and time devoted to weather and local news.Taking a feedback from local businesses for their advertisements and come up with innovative solution might also help to gain back the customer satisfaction in this case.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 340 350
No. of Characters: 1783 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.294 4.7
Average Word Length: 5.244 4.6
Word Length SD: 2.792 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34 21.0
Sentence Length SD: 14.973 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.45 0.35
Sentence-Para Coherence: 0.721 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 247, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Taking
... time devoted to weather and local news.Taking a feedback from local businesses for th...
^^^^^^
Transition Words or Phrases used:
also, but, if, look, may, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 1814.0 2260.96107784 80% => OK
No of words: 339.0 441.139720559 77% => More content wanted.
Chars per words: 5.35103244838 5.12650576532 104% => OK
Fourth root words length: 4.29091512845 4.56307096286 94% => OK
Word Length SD: 2.85112668034 2.78398813304 102% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.46017699115 0.468620217663 98% => OK
syllable_count: 553.5 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 92.5419364396 57.8364921388 160% => OK
Chars per sentence: 181.4 119.503703932 152% => OK
Words per sentence: 33.9 23.324526521 145% => OK
Discourse Markers: 3.9 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134686067225 0.218282227539 62% => OK
Sentence topic coherence: 0.0644563366851 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0588164657099 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0875679746445 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0431330793435 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 20.7 14.3799401198 144% => OK
flesch_reading_ease: 37.98 48.3550499002 79% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 14.34 12.5979740519 114% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 21.0 11.9071856287 176% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.