Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
At first glimpse, the argument seems to be plausible. However, a closer scrutiny of the evidences reveals that, a lot of significant queries yet to be responded to consider the argument valid and irrefutable. In this assertion, the author concludes that, in order to attract more viewers to news programs and to avoid losing any further advertisement revenues, they should expand the coverage of weather and local news on all of the news program. To substantiate the conclusion the author cites several evidences like, the complaints received from the viewers, cancelling of the advertising contracts and so on. However, before the argument can be properly evaluated, three evidences is need to be discussed.
First of all, the actual data about the number of complaints received from the viewers should be provided. Are the complaints received from the viewers are significantly large enough to draw a conclusion about the people's preferences towards the news? The author in this argument hasn't provided any statistical data by relying which we can come to a decision about the people’s likes or dislikes. However, it may be possible that, the number of complaints received from the viewers is very lower compared to the number of viewers. Perhaps, a lot of viewers see the news, but a very few complaints have been received from the viewers. If the scenario has merit, then the conclusion drawn in the original argument is significantly weakened.
Secondly, the actual reason to cancel the advertisement contracts should be provided. Is devoting less time to weather and local news is the only reason for canceling the advertisement contracts? The author hasn't provided any specific reason behind the canceling of the advertisement contracts. Nevertheless, it can be possible that, the advertisement contracts has been canceled due to other reason. Various factors can play rule behind this cancellation, such as: people are not willing to watch the news due to bad presentation of the news, or maybe the product that was being advertised, company has stopped its production. And that's why the company has canceled their advertisement contracts. So there is no relation between the cancellation of the contracts and the weather and local news time. If the above is true, the argument doesn't hold water.
Last but not least, there is no evidence about the actual viewers and the contents of the news. Who are the actual viewers of the news? Are they teenagers, or older people, or employee persons? It can be possible that, most of the viewers are those persons, who has become very busy for their study or work pressures recently and that's why they are less interested to watch the news. Furthermore, there is a possibility that, the content of the news has been changed in recent days. Too many violence are occurring now a days and that's why people are less interested to see those violent news. If the above is true, the argument is totally flawed.
Therefore, the argument can be considered as untenable, due to lack of persuasive evidences and unstated assumptions. To further fortifying this argument, the author is suggested to provide the evidences as follows: he should provide the actual number of the complaints received, he should provide the actual reason behind the canceling of the advertisement contracts, and moreover he should provide the information about the news content and news viewers. By stating these evidences, the argument can be considered as tenable and irrefutable.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 574 350
No. of Characters: 2860 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.895 4.7
Average Word Length: 4.983 4.6
Word Length SD: 2.787 2.4
No. of Words greater than 5 chars: 216 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 121 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.793 21.0
Sentence Length SD: 10.101 7.5
Use of Discourse Markers (%): 0.724 0.12
Sentence-Text Coherence: 0.315 0.35
Sentence-Para Coherence: 0.497 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 423, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...e coverage of weather and local news on all of the news program. To substantiate the concl...
^^^^^^^^^^
Line 3, column 281, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...s the news? The author in this argument hasnt provided any statistical data by relyin...
^^^^^
Line 5, column 208, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...the advertisement contracts? The author hasnt provided any specific reason behind the...
^^^^^
Line 5, column 633, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...company has stopped its production. And thats why the company has canceled their adve...
^^^^^
Line 5, column 837, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ime. If the above is true, the argument doesnt hold water. Last but not least, there...
^^^^^^
Line 7, column 331, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...ir study or work pressures recently and thats why they are less interested to watch t...
^^^^^
Line 7, column 488, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun violence seems to be uncountable; consider using: 'much violence', 'a good deal of violence'.
Suggestion: much violence; a good deal of violence
...ws has been changed in recent days. Too many violence are occurring now a days and thats why ...
^^^^^^^^^^^^^
Line 7, column 516, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: nowadays
...t days. Too many violence are occurring now a days and thats why people are less intereste...
^^^^^^^^^^
Line 7, column 531, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...y violence are occurring now a days and thats why people are less interested to see t...
^^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, may, moreover, nevertheless, second, secondly, so, then, therefore, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 37.0 19.6327345309 188% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2941.0 2260.96107784 130% => OK
No of words: 571.0 441.139720559 129% => OK
Chars per words: 5.15061295972 5.12650576532 100% => OK
Fourth root words length: 4.88831323574 4.56307096286 107% => OK
Word Length SD: 2.88738114739 2.78398813304 104% => OK
Unique words: 237.0 204.123752495 116% => OK
Unique words percentage: 0.415061295972 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 905.4 705.55239521 128% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 18.0 8.76447105788 205% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 62.8595058777 57.8364921388 109% => OK
Chars per sentence: 101.413793103 119.503703932 85% => OK
Words per sentence: 19.6896551724 23.324526521 84% => OK
Discourse Markers: 4.37931034483 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 17.0 6.88822355289 247% => Less negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.227687705622 0.218282227539 104% => OK
Sentence topic coherence: 0.0719973619394 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0823980265386 0.0701772020484 117% => OK
Paragraph topic coherence: 0.139894816059 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0375177667818 0.0628817314937 60% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.