"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author conclude that more viewers and advertisement contracts can be attracted by allocating more time to the local and weather news. The author line of reasoning is increase number of complaints by viewers and cancellation of advertisement contracts during late night news. Moreover, author also raises issue related to the content which viewers have raised while watching news. The assumption is not convincing for various reasons.
Firstly, author state that due to less coverage of local and weather news there has been an increased complaints related to content of the news during late night. Author has not provided details related to kind or type of the complaints. It is equally reasonable to say that people might not be concerned by the increased coverage of the national news but they might be unhappy with the content being showcased in late night local news. It might contain adult content or fake news which could have fumed or irritated the viewers. Hence, the author assumption is not very convincing.
Secondly, author says that lot of local advertisement has been cancelled due to redution of time being alloted to local news. The support or evidences are unwarrented. It is equally reasonable to say that businessmen might not have find it profitable as their are very less views for late night news than during daytime when lot of people are infront of their television set. Also, it is possible that business would have being making enough profit despite the advertisements. Thus, it is presumptious to conclude the assumption stated by the author.
Finally, even if the assumption is true. It is possible to say that dip in the viewership might be due to the poor service provided by the television station. Station might be focused on the revenue generation than thinking about the customer satisfaction which could have lead to decrease in the rating. Based of the reason stated above it is difficult to say that increase in time for local and weather news can significantly affect the number of viewers.
In conclusion, author need to provide concrete evidences to proof the assumption that viewership is directly proportional to time coverage of local and weather news. Moreover, author need to provide buttress to the assumption that reduction in the number of advertisement contract is due to the increased time to the national news during late night. Only by providing more support in the form of data, survey reports, customer feedbacks etc. it will be a strong assumption than being just an emotional appeal.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 419 350
No. of Characters: 2089 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.524 4.7
Average Word Length: 4.986 4.6
Word Length SD: 2.705 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.952 21.0
Sentence Length SD: 8.845 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 12, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'concludes'.
Suggestion: concludes
The author conclude that more viewers and advertisement con...
^^^^^^^^
Line 9, column 233, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'found'.
Suggestion: found
... to say that businessmen might not have find it profitable as their are very less vi...
^^^^
Line 9, column 255, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...en might not have find it profitable as their are very less views for late night news...
^^^^^
Line 9, column 270, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun views is countable.
Suggestion: fewer
...ve find it profitable as their are very less views for late night news than during d...
^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, hence, if, moreover, second, secondly, so, thus, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2145.0 2260.96107784 95% => OK
No of words: 419.0 441.139720559 95% => More content wanted.
Chars per words: 5.11933174224 5.12650576532 100% => OK
Fourth root words length: 4.52432199235 4.56307096286 99% => OK
Word Length SD: 2.75680396515 2.78398813304 99% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.420047732697 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 658.8 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.6695693126 57.8364921388 86% => OK
Chars per sentence: 97.5 119.503703932 82% => OK
Words per sentence: 19.0454545455 23.324526521 82% => OK
Discourse Markers: 4.77272727273 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295206275711 0.218282227539 135% => OK
Sentence topic coherence: 0.0919445642935 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.102022928019 0.0701772020484 145% => OK
Paragraph topic coherence: 0.192875359913 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0613714765967 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.