"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The argument is full of unattended issues and is therefore flawed. It deems the viewers and the advertisers as the same people and unwarrantingly assumes that restoring the time devoted to weather and local news to its former levels will stop the loss of revenues and doesn't consider other facts that might be the reason for the advertisers' general apathy.
Firstly, the television viewers complaints is only known to have been about the stations coverage of weather and local news. But nothing about the contents of the complaints are known. They may simply be complaining about how the quality of the local news has fallen. Maybe they're concerned that the recent news that are being being published aren't completely justified. They might also complain about the qualification of the news and weather repoters themselves as the earlier ones might have been better. We just do not know. To assess the situation better, therefore, we need to know about the contents and the scope of the viewers complaints.
Socondly, the viewers may not be the same as the local advertisers. So, we cannot assume that they are canceling their contracts because of the decreased time of local and weather news. They might have plenty of other reasons such as they aren't given as much screen time as before and so their advertisings aren't being fruitful. Most of the people watch their television during the day till the night and therefore the late-night shows might not even have anything to do with those advertisements in the first place. Or, maybe the advertisers are concerned that the censoring of their advertisements to fit the need and space of the tv channel removes key elements from their advertisements. All of these considered, we need to do a widespread survey among the local advertisers to know what the reason for their cancelling of the contracts and then assess what we need to do to ameliorate the problem.
Finally, Addressing the issue of restoring the time to weather and local news might not have is intended effect which is to not lose further revenue. As stated before, the advertisers may have many other reasons for not complying with the tv channel. Thus remedy of the local news issue will not stop the actual reason of the advertisers disinclination from perpetuating and thus won't help the revenue problem. Again, the last advertising company to cancel their contract maybe was the last of them all and so there may not be any need to change or modify the system. The advertisers may be having a budget problem and that may be the reason for the cancellation of their contracts. Thus we need further information about the link between the advertisers' situations and the decreasing revenue and then we can get further insight onto the matter.
To conclude, we need a lot more information and data than currently provided to assess the situation in question. Depending on the assessments done, we can, then take necessary steps to modify the system for better suitability for both the viewers and the advertisers alike and thus resolve the problem of declining revenues.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- somehow duplicated to the argument 2. need to argue:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 526 350
No. of Characters: 2528 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.789 4.7
Average Word Length: 4.806 4.6
Word Length SD: 2.661 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.87 21.0
Sentence Length SD: 9.839 7.5
Use of Discourse Markers (%): 0.783 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.499 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 269, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...vels will stop the loss of revenues and doesnt consider other facts that might be the ...
^^^^^^
Line 3, column 81, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ts is only known to have been about the stations coverage of weather and local news. But...
^^^^^^^^
Line 3, column 275, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they're
...ity of the local news has fallen. Maybe theyre concerned that the recent news that are...
^^^^^^
Line 3, column 322, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: being
...concerned that the recent news that are being being published arent completely justified. T...
^^^^^^^^^^^
Line 3, column 344, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...ent news that are being being published arent completely justified. They might also c...
^^^^^
Line 5, column 240, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...ve plenty of other reasons such as they arent given as much screen time as before and...
^^^^^
Line 5, column 308, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...ime as before and so their advertisings arent being fruitful. Most of the people watc...
^^^^^
Line 7, column 327, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'advertisers'' or 'advertiser's'?
Suggestion: advertisers'; advertiser's
... will not stop the actual reason of the advertisers disinclination from perpetuating and th...
^^^^^^^^^^^
Line 7, column 684, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...or the cancellation of their contracts. Thus we need further information about the l...
^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, may, so, then, therefore, thus, such as, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2576.0 2260.96107784 114% => OK
No of words: 520.0 441.139720559 118% => OK
Chars per words: 4.95384615385 5.12650576532 97% => OK
Fourth root words length: 4.77530192783 4.56307096286 105% => OK
Word Length SD: 2.71141570917 2.78398813304 97% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.446153846154 0.468620217663 95% => OK
syllable_count: 784.8 705.55239521 111% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 57.6352194888 57.8364921388 100% => OK
Chars per sentence: 112.0 119.503703932 94% => OK
Words per sentence: 22.6086956522 23.324526521 97% => OK
Discourse Markers: 4.30434782609 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.174455311566 0.218282227539 80% => OK
Sentence topic coherence: 0.0618275683783 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0672861277105 0.0701772020484 96% => OK
Paragraph topic coherence: 0.106440776957 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0566576175906 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.