“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum from a business managers asserts that to attract viewers to the program and to restore the advertising revenue, the late night news programs will restore the time devoting to weather and local news. Here he asserts it on the basis of some assumptions: a) viewers are always concerned about the weather and local news. b) Local businessmen have cancelled the contracts only because of the lack the viewers of the late-night program.
Firstly, over the past year, there might some critical condition in that locality regarding weather. That region in which the television station positioned might have very critical weather condition. There may have a severe catastrophe, which is not properly telecasted in the late night news. People of that locality must be disappointed for the lackings of the proper news of the weather condition and its aftermath.
Furthermore, there might be some political events in that locality like election during the past year. The late night news did not have the coverage of that those events which is why they lose the local people as the viewers.
Moreover, over the past year, that late night news did not cover any critical event like local automobile accidents, accidents in any building construction etc. These are the reasons for the disappointment of the local viewers.
The local businessmen cancelled the contract because of the same reasons mentioned above. There may have a severe catastrophe which just destroyed the economic condition of that locality and the local businessmen are not just in a condition to contribute to the advertising revenue.
For these conditions mentioned above, the late night news has lost local viewers and business contract over past year. So before taking the decision of restoring the time for only local and weather news, the business management department should consider and investigate about the current situation and consider these situations as not perennial.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 313 350
No. of Characters: 1610 1500
No. of Different Words: 136 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 5.144 4.6
Word Length SD: 2.65 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.077 21.0
Sentence Length SD: 9.211 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.421 0.35
Sentence-Para Coherence: 0.707 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 32, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'manager'?
Suggestion: manager
The memorandum from a business managers asserts that to attract viewers to the ...
^^^^^^^^
Line 1, column 268, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a viewer' or simply 'viewers'?
Suggestion: a viewer; viewers
...ts it on the basis of some assumptions: a viewers are always concerned about the weather ...
^^^^^^^^^
Line 1, column 333, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: B
...erned about the weather and local news. b Local businessmen have cancelled the co...
^
Line 1, column 446, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the viewers of the late-night program. Firstly, over the past year, there might...
^^^^^
Line 7, column 161, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...idents in any building construction etc. These are the reasons for the disappoint...
^^
Transition Words or Phrases used:
but, first, firstly, furthermore, may, moreover, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1659.0 2260.96107784 73% => OK
No of words: 313.0 441.139720559 71% => More content wanted.
Chars per words: 5.30031948882 5.12650576532 103% => OK
Fourth root words length: 4.20616286096 4.56307096286 92% => OK
Word Length SD: 2.71096757654 2.78398813304 97% => OK
Unique words: 140.0 204.123752495 69% => More unique words wanted.
Unique words percentage: 0.447284345048 0.468620217663 95% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 45.9084112361 57.8364921388 79% => OK
Chars per sentence: 110.6 119.503703932 93% => OK
Words per sentence: 20.8666666667 23.324526521 89% => OK
Discourse Markers: 4.13333333333 5.70786347227 72% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312667273161 0.218282227539 143% => OK
Sentence topic coherence: 0.118182892207 0.0743258471296 159% => OK
Sentence topic coherence SD: 0.0750687148285 0.0701772020484 107% => OK
Paragraph topic coherence: 0.172989404303 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.0881251349033 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.46 12.5979740519 107% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.