Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period , most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local business that used to advertise during our late-night news program have just canceled their advertising contract with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news.
In the memorandum by manger of television station stated that increasing national news and attrition of local and weather news cause a lots of complains about this issue. He also stated that because of this issue they lose one contract of advertising of late-night shows. So, he suggests that restore the weather and local news show time in late-night program. However, this argument of manager has many unaddressed assumption, and lack of evidence. Despite of counting merit this argument is highly flawed.
Manager mentioned that during increased time period of national news, most of the complains received from viewers were concerned with station is coverage of local and weather news. Here he stated that most of the complaints but forgets to account to if number of complains are increased of decreased. Suppose there is a lots of complain about not covering important national news but now there is total 10 percent of that list and most of them about is local and weather news then it does not effect the business of new station. There is no statement in complaint that viewers only needs local and weather news at night. Instead of they complaint about overall coverage of local and weather news.
Manager stated that they lose one advertising contract of late-night program but he forgets to consider that company reduced their budget because of inevitable circumstances because of that company has to stop reduce their advertising cost. Here we have to also consider new offer made for advertising because of national news as national news brings national level advertising brands despite of just local business company. As one company cancel contract with channel but new business companies will come because of covering national news and channel earn more money because of bidding between.
Manger finally suggests that channel has to restore the local and weather news program at night and instead of national news if channel wants to attract more viewers and does not want to lose more revenues. But Manger has to consider that local and weather news does not bring that much viewers as national news does. Cause we can say nation always has more population than any local area. After losing only one contract we can’t conclude that channel is going to lose all of its’ revenue. Nationals news always bring more and high advertising contracts then any local business company. So it always encourage channel economical flow.
The argument above is weakens the basis of the suggestion given in the letter. Because of national news broadcasting at night cause some of complaints and lose one contract of advertising but because of national news channel can earn more money because of increasing viewer from all over country and contract from national level business companies. So Instead of putting blindly trust in manager’s statement, channel needs to research and consider more valid points.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 476 350
No. of Characters: 2400 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.671 4.7
Average Word Length: 5.042 4.6
Word Length SD: 2.463 2.4
No. of Words greater than 5 chars: 181 100
No. of Words greater than 6 chars: 154 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.636 21.0
Sentence Length SD: 10.24 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.199 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 134, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a lot' or simply 'lots'?
Suggestion: a lot; lots
...trition of local and weather news cause a lots of complains about this issue. He also ...
^^^^^^
Line 3, column 310, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'there are a lots'?
Suggestion: there are a lots
...ins are increased of decreased. Suppose there is a lots of complain about not covering importan...
^^^^^^^^^^^^^^^
Line 3, column 319, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a lot' or simply 'lots'?
Suggestion: a lot; lots
...ncreased of decreased. Suppose there is a lots of complain about not covering importan...
^^^^^^
Line 3, column 494, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...local and weather news then it does not effect the business of new station. There is n...
^^^^^^
Line 7, column 283, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...al and weather news does not bring that much viewers as national news does. Cause we...
^^^^
Line 7, column 611, Rule ID: IT_VBZ[1]
Message: Did you mean 'encourages'?
Suggestion: encourages
...ny local business company. So it always encourage channel economical flow. The argumen...
^^^^^^^^^
Line 9, column 133, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'some of', you should use 'the' ('some of the complaints') or simply say ''some complaints''.
Suggestion: some of the complaints; some complaints
...tional news broadcasting at night cause some of complaints and lose one contract of advertising bu...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, however, if, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2460.0 2260.96107784 109% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 5.16806722689 5.12650576532 101% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 2.53874363892 2.78398813304 91% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.403361344538 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 761.4 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 62.0172596611 57.8364921388 107% => OK
Chars per sentence: 111.818181818 119.503703932 94% => OK
Words per sentence: 21.6363636364 23.324526521 93% => OK
Discourse Markers: 2.18181818182 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.389772478386 0.218282227539 179% => OK
Sentence topic coherence: 0.137360504752 0.0743258471296 185% => OK
Sentence topic coherence SD: 0.133783030557 0.0701772020484 191% => OK
Paragraph topic coherence: 0.245815199668 0.128457276422 191% => OK
Paragraph topic coherence SD: 0.118988034827 0.0628817314937 189% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.63 8.32208582834 92% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.