A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market—northeastern United States cities—say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process.
In this argument, the author asserts on focusing more on style and colors of socks rather than the endure manufacturing process, which is currently the main focus of Dura-Sock. There are several assumptions behind this argument, which if proven false will render the author’s point baseless and full of flaws.
First, let’s discuss the supposition behind the conclusion of survey conducted in North America. What if the customers took the endurance of the socks as a basic feature and thought that it was not required to mention this during the survey. Secondly, it is supposed that all the customers in North America are first-hand customers but what if they export these to various international markets where Dura-Socks are known for their durability rather than color or style. This will make the above survey false as it doesn’t take the review of the end customer into account, and hence making decision solely on this survey is not sensible.
Second, regarding the claim about customers purchasing new socks every three months, it is based on the assumption that most of the customers are pedestrians and using the socks minimally but what is that’s not the case. Instead, a large number of customers of the company are sportsperson and construction workers, who get their socks torn off quite frequently. And that’s why they prefer buying Dura-Sock socks because they last long in extreme conditions when compared to the other available options.
Third, an average customer looks first at the material of the socks then at the style and color. We can also attribute the success of the company to the fact that people believe in their advertising campaign of endure process and the name of that process alone woos the customer into buying the socks. Abstaining from using the process and focusing more on design could have a negative effect on the company sales as people will feel that they have given up the endure process and are now focusing more on money making options.
Finally, to conclude off I would like to say that the reasoning provided by the author contains many flaws and lacks concrete evidence which can be appropriated to the points being made. The argument can be made more cogent by providing proper statistics.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
--------------------
Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 376 350
No. of Characters: 1834 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 4.878 4.6
Word Length SD: 2.452 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 90 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.857 21.0
Sentence Length SD: 8.733 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.632 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 96, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...n style and colors of socks rather than the endure manufacturing process, which is current...
^^^^^^^^^^
Line 1, column 153, Rule ID: MAIN_FOCUS[1]
Message: Use simply 'focus'.
Suggestion: focus
...cturing process, which is currently the main focus of Dura-Sock. There are several assumpt...
^^^^^^^^^^
Line 1, column 236, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...assumptions behind this argument, which if proven false will render the author&apo...
^^
Line 5, column 236, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...t is that's not the case. Instead, a large number of customers of the company are sportspers...
^^^^^^^^^^^^^^^^^
Line 7, column 459, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...eople will feel that they have given up the endure process and are now focusing more on mo...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, if, look, regarding, second, secondly, so, then, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1904.0 2260.96107784 84% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 5.07733333333 5.12650576532 99% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.61313468633 2.78398813304 94% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.557333333333 0.468620217663 119% => OK
syllable_count: 583.2 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 48.8960267156 57.8364921388 85% => OK
Chars per sentence: 136.0 119.503703932 114% => OK
Words per sentence: 26.7857142857 23.324526521 115% => OK
Discourse Markers: 6.28571428571 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.220741789304 0.218282227539 101% => OK
Sentence topic coherence: 0.0748800486287 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0534685060945 0.0701772020484 76% => OK
Paragraph topic coherence: 0.116860884132 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0618995747053 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.