To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area.
The author of the argument claim that the WWAC must have changed to a news and talk format from its current rock-music format in order to increase the number of listeners. To support his view he says that the decline has resulted mainly because many people that have migrated, have all retired from their jobs and people have limited interest in music.
To determine the validity of the argument we must understand whether by switching to a news and talk format from current rock-music format will increase the popularity in their area and also understand whether the people have limited interest in music or not.
First, the author says that they should change their current rock-music format without carrying out an accurate survey in its listening area asking people what are the main reasons for their transition to the other channels. In order to support his argument, some detailed analyses should be carried out in the form of a survey.
Second, he says that the growth has resulted mainly from the elderly people and might have lacked interest in the rock-music format but failed to provide any evidence regarding his cliam. The older can also like rock music as we know age has no bar.
Likewise, the only explanation provided for changing to news and talk show is that the number of local sales of music have gone down and assuming that the people have started to find limited interest in them but, there might be other reasons like increase in piracy or limited sources for buying music, etc. Also, there is no guarantee that there news and music show would go hit because people may like a particular radio jockey and this might be the reason for its success.
In sum, we can say that the author's claim is based on the uncleared and unsubstantiated assumption. In order to evaluate the validity of the argument, we need more data and information regarding the point mentioned in the argument. To make the argument stronger the author must outline the real reason why the number of listener are declining for WWAC
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 350 350
No. of Characters: 1651 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.325 4.7
Average Word Length: 4.717 4.6
Word Length SD: 2.328 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.818 21.0
Sentence Length SD: 18.8 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.429 0.35
Sentence-Para Coherence: 0.751 0.50
Sentence-Sentence Coherence: 0.254 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 13, column 251, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e rock music as we know age has no bar. Likewise, the only explanation provided ...
^^^^^^^
Transition Words or Phrases used:
also, but, first, likewise, may, regarding, second, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1700.0 2260.96107784 75% => OK
No of words: 350.0 441.139720559 79% => More content wanted.
Chars per words: 4.85714285714 5.12650576532 95% => OK
Fourth root words length: 4.32530772707 4.56307096286 95% => OK
Word Length SD: 2.36987901181 2.78398813304 85% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.471428571429 0.468620217663 101% => OK
syllable_count: 526.5 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.9783462255 57.8364921388 118% => OK
Chars per sentence: 141.666666667 119.503703932 119% => OK
Words per sentence: 29.1666666667 23.324526521 125% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306420972125 0.218282227539 140% => OK
Sentence topic coherence: 0.118243265966 0.0743258471296 159% => OK
Sentence topic coherence SD: 0.0959086405776 0.0701772020484 137% => OK
Paragraph topic coherence: 0.172573270067 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0920469687335 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.5 12.5979740519 91% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.