We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The writer of the argument suggests that Monarch Books would be better off opening a place in its store as a café because it can absorb more people to this book store and leads to having better competition with its rival, Regal Books, which have opened a café in its shop recently. However, this recommendation cannot be accepted as it is in that rests on a number of premises all of which can be challenged in one way or another.
The first problem with the argument is that the writer assumes opening a café can bring more customers to the store. However, there is no evidence to show that this will happen after establishing a café. Maybe this store has a lot of avid readers as customers who come to the store just for buying books and the book store may lose its credit among book readers owing to becoming multi-user and losing its silence. In addition, maybe there is another popular café near to the bookshop which people tend to spend their time in that café and they do not need a new café, so this can be useless.
Another issue with the argument is that the writer refers to a survey which says the number of single-digit aged people decreased in recent years. But it is not mentioned how many people took part in the study reported. Maybe only ten people participated in the census which cannot be reliable for a country that has millions of people. Therefore, the findings of such a survey are neither reliable nor valid. Even if it is assumed that enough people took part in the survey, there is still another problem with the sample. In this argument, there is no evidence to show the sample whether the sample used was representative of the target population. Maybe all of them live in big cities but the book store is in a small city in which the birth rate may be different rather than big ones.
The third problem is that according to the writer this café should open a new café in order to compete better with Regal Books. Maybe this bookshop has a lot of customers due to its wide range of popular books, not because of its café and maybe it improved the quality of space of the shop and the books which led to more sale and there is no mention about the influence of newly established café in Regal Books' sales. Moreover, the price of coffee is so important. If it is unaffordable for most people it cannot help the store to boost its business.
In conclusion, the writer's recommendation cannot be taken into account, because it depends on a number of assumptions each of which is questionable. The idea of opening a new café in the book store can only be accepted if the weaknesses already referred to are all removed.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 483 350
No. of Characters: 2125 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 4.4 4.6
Word Length SD: 2.363 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.421 21.0
Sentence Length SD: 12.24 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.53 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...oost its business. In conclusion, the writers recommendation cannot be taken into acc...
^^^^^^^
Transition Words or Phrases used:
but, first, however, if, may, moreover, so, still, therefore, third, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2183.0 2260.96107784 97% => OK
No of words: 483.0 441.139720559 109% => OK
Chars per words: 4.51966873706 5.12650576532 88% => OK
Fourth root words length: 4.68799114503 4.56307096286 103% => OK
Word Length SD: 2.44131424852 2.78398813304 88% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.43685300207 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 686.7 705.55239521 97% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 63.4444377065 57.8364921388 110% => OK
Chars per sentence: 114.894736842 119.503703932 96% => OK
Words per sentence: 25.4210526316 23.324526521 109% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.283984760973 0.218282227539 130% => OK
Sentence topic coherence: 0.0815922871729 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0892965833564 0.0701772020484 127% => OK
Paragraph topic coherence: 0.183306911785 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0776914270939 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 63.02 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 9.23 12.5979740519 73% => OK
dale_chall_readability_score: 7.56 8.32208582834 91% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.