We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café
The author of the argument claims that the monarch books open a cafe in its store. To support his views, the author says that Monarch has a large business base because it is known for its wide selection of books on all subjects and if they open the cafe, then they will able to attract more customers. The argument also points out the cafe can be open by discontinuing the children's book section, which will probably become less popular.
To determine the validity of the argument, we must understand whether by opening the cafe in Monarch book center, the number of the customer will increase or not. To understand the effectiveness of the recommendation, it would be important to analyze whether opening the cafe by discontinuing the children's book section can able to attract more customers.
The author's suggestion that the section for the children's books should be discontinued, is based on the latest national census which indicates a significant decline in the percentage of the population under age ten. The author has assumed that due to a significant decrease in the children under age 10, the closing of the kids' section will not result in significant loses. But the author did not provide by what percentage it will decrease, for example, if the population is decreased by .5 or 1 percent, then it will hardly affect the business. It might also possible that most of the customers that Monarch store has are children. There may be an indirect effect as well as the children bring along their parents who also tend to buy books for themselves. Closing the children's section will also repel such potential customers. So the authors claim are based on the flawed evidence.
Moreover, the author also stated that by opening the cafe in the Monarch Book Store, the store will able to attract more customers and better compete with Regal Books, which recently opened its café. But failed to provide any significant data or information about how many numbers of customer Regal Books has attracted since its opening.
If the author has a survey that shows the clients' positive opinion on the opening of a cafe, this would have strengthened his point significantly.
In sum, the author's argument is based on the unconfirmed and unsubstantiated assumption. In order to evaluate the merit of the argument, we more data and information about the points mentioned in the argument. To make the argument stronger, the authors need to outline, the real reason why the monarch book store should open a cafe in their store.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 427 350
No. of Characters: 2054 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.81 4.6
Word Length SD: 2.652 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.722 21.0
Sentence Length SD: 8.405 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.61 0.50
Sentence-Sentence Coherence: 0.138 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ble to attract more customers. The authors suggestion that the section for the chi...
^^^^^^^
Line 13, column 293, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ation about how many numbers of customer Regal Books has attracted since its open...
^^
Line 19, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s point significantly. In sum, the authors argument is based on the unconfirmed an...
^^^^^^^
Line 19, column 137, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r to evaluate the merit of the argument, we more data and information about the p...
^^
Line 21, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e should open a cafe in their store.
^^^
Transition Words or Phrases used:
also, but, if, may, moreover, so, then, well, for example, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2117.0 2260.96107784 94% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 4.95784543326 5.12650576532 97% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.71460798704 2.78398813304 98% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.454332552693 0.468620217663 97% => OK
syllable_count: 652.5 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 48.0827476054 57.8364921388 83% => OK
Chars per sentence: 117.611111111 119.503703932 98% => OK
Words per sentence: 23.7222222222 23.324526521 102% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.314825128794 0.218282227539 144% => OK
Sentence topic coherence: 0.112661038017 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.100766226468 0.0701772020484 144% => OK
Paragraph topic coherence: 0.180391770723 0.128457276422 140% => OK
Paragraph topic coherence SD: 0.100765875363 0.0628817314937 160% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.