16. The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of WWAC radio station alleges that to reverse the decline in listener number the radio should change for current rock music to a news and talk format which is increasingly popular in our area. The author mention poor evidence for the argument. The manager has paucity on research about the interest of the people and should do deliberate study about their radio programs.
The author readily assumes that the listeners are decreasing due to the decline in local sales of recorded music and suggest limited interest in music. However, this assumption seems to be spurious or lacks grounds. There might be other radio station which are conducting the same music program and their audience are burgeoning. This can convey that there might be malfeasance in the program of their radio. The author should also research about its radio program and evaluation other radio program how they are conducting and what may be the paucity in their program which couldn’t enthrall the audience.
Secondly, the author assumes that the new resident likes the news and talk program and this assumption seems to be skeptical or erroneous. The new resident may have the different liking or might be the like the music programs. The author lacks in comprehension of the audience or their liking. Moreover, there new resident might like the same music program, the radio used to operate previously. Furthermore, if this is likely to occur then the radio station will go in loss rather than lucrativeness as the manager is expecting those new resident to be the one to like the news and talk program.
Finally, the above argument lacks the evidence based on the competitor, the manager contrives that in order to have lucrative business they will conduct talk program. Nevertheless, as author himself mention that there may many radios conducting such program, there will be more risk for the radio station to have been established in such market. Moreover, their audience are declining, so this heralds more risks to burgeon in such industry. Hence, the manager must have profound study about such program and contrive on conducting those program with new and unique style.
In the nutshell, the author lacks persuasiveness, the ground for the evidence are weak to trust upon the managers plan. To bolster the above argument, the manager must have profound research about the liking of the new resident, the main scrupulous about declining the listeners, and contrive the unique way to conduct the program.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 413 350
No. of Characters: 2044 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 4.949 4.6
Word Length SD: 2.416 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.737 21.0
Sentence Length SD: 8.668 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 217, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'mentions'.
Suggestion: mentions
...asingly popular in our area. The author mention poor evidence for the argument. The man...
^^^^^^^
Line 1, column 257, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...mention poor evidence for the argument. The manager has paucity on research about t...
^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...te study about their radio programs. The author readily assumes that the listene...
^^^
Line 7, column 408, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'risks burgeoning'.
Suggestion: risks burgeoning
...nce are declining, so this heralds more risks to burgeon in such industry. Hence, the manager mu...
^^^^^^^^^^^^^^^^
Line 9, column 333, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the unique way to conduct the program.
^^^
Transition Words or Phrases used:
also, finally, furthermore, hence, however, if, may, moreover, nevertheless, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2104.0 2260.96107784 93% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 5.1067961165 5.12650576532 100% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.55443609156 2.78398813304 92% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.419902912621 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 647.1 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 50.3904423071 57.8364921388 87% => OK
Chars per sentence: 110.736842105 119.503703932 93% => OK
Words per sentence: 21.6842105263 23.324526521 93% => OK
Discourse Markers: 5.42105263158 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162914055667 0.218282227539 75% => OK
Sentence topic coherence: 0.0577296868434 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0759055307496 0.0701772020484 108% => OK
Paragraph topic coherence: 0.110994163262 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0688661919288 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.