"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."
The memorandum written by the business manager of Happy Pancake House argues that the Happy Panckae House should replace butter to margarine for cost-saving throughout the country. Even though this argument may sound plausible at first glance, the author is making a hasty conclusion based on rather illogical assumptions.
First, the author believes that its change to magarine was successful since only 2 percent of customers have reported formal complaints. The author assumes that such low percent of complaints prove that the satisfied responses toward change. However, it is possible that customers may have negative thoughts on the changes but do not know how to report their complaints. Even though servers have mentioned that their customers did not show any complain when they were given margarine instead, it is still possible that rather than reporting via formal complaints channel, the customers may show their dissatisfaction toward servers, or share comments through SNS and not making any comments and decided not to visit the store again. Thus, the author's assumption that low rate in formal complaints prove the success of the change in Happy Pancake House should be reconsidered.
Second, the author assumes that its change would be successful throught the country. However, the author is making a hasty generalization that the Southwestern cases would work well in other circumstance as well. This might not be true since it is possible that Southwestern tastes are different from the national average and customers in other regions may show negative response to the change in butter to magarine. Not only that, it is also plausible that customers in southwester regions are not active customers and do not show their satisfaction toward the food but customers from other regions can be very sensitive to either customer deception. In any cases, the change may not give the same results for the customers in other regions. Therefore, the author's assumption that this change will be successful to other part of the country is unconvincing.
Last, the author believes that the customers do not care about its changes to magarine since they cannot even distinguish butter from magarine. However, even though they cannot distiungish the incredients and sometimes they confuse the literal name of them, it does not mean that they cannot detect the changes in tastes. Thus, the author's assumption that customers' ignorance to the product can be regarded as the postive signal for the cheaper replacement should not be taken seriously.
In sum, without thorough consideration, the author's assertion needs more explanation.
Comments
Essay evaluation report
Sentence: However, even though they cannot distiungish the incredients and sometimes they confuse the literal name of them, it does not mean that they cannot detect the changes in tastes.
Error: distiungish Suggestion: distinguish
Error: incredients Suggestion: ingredients
Sentence: Thus, the author's assumption that customers' ignorance to the product can be regarded as the postive signal for the cheaper replacement should not be taken seriously.
Error: postive Suggestion: positive
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 417 350
No. of Characters: 2184 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.519 4.7
Average Word Length: 5.237 4.6
Word Length SD: 2.676 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.529 21.0
Sentence Length SD: 10.55 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.536 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 2, column 744, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...not to visit the store again. Thus, the authors assumption that low rate in formal comp...
^^^^^^^
Line 4, column 759, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...tomers in other regions. Therefore, the authors assumption that this change will be suc...
^^^^^^^
Line 6, column 333, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...detect the changes in tastes. Thus, the authors assumption that customers ignorance to ...
^^^^^^^
Line 6, column 357, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...stes. Thus, the authors assumption that customers ignorance to the product can be regard...
^^^^^^^^^
Line 6, column 391, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that customers ignorance to the product can be regarded as the postive signal fo...
^^
Line 8, column 45, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...um, without thorough consideration, the authors assertion needs more explanation.
^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, so, still, therefore, thus, well, in any case
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2229.0 2260.96107784 99% => OK
No of words: 417.0 441.139720559 95% => More content wanted.
Chars per words: 5.34532374101 5.12650576532 104% => OK
Fourth root words length: 4.5189133491 4.56307096286 99% => OK
Word Length SD: 2.74210111377 2.78398813304 98% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.467625899281 0.468620217663 100% => OK
syllable_count: 668.7 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 65.5024762468 57.8364921388 113% => OK
Chars per sentence: 131.117647059 119.503703932 110% => OK
Words per sentence: 24.5294117647 23.324526521 105% => OK
Discourse Markers: 5.23529411765 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.144514969888 0.218282227539 66% => OK
Sentence topic coherence: 0.0507134023476 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0547228770513 0.0701772020484 78% => OK
Paragraph topic coherence: 0.0793165904323 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.0576315780812 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.