The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
There are many questions one may ask the executives of both stores whenconsidering the possibility of opening new stores in Salem.
Firstly, Namen believes that both the population and median income of the suburb will continue to grow. However, they do not provide any data that would suggest the increasing prosperity of the families living in the area. Even if this data is provided, only speculations can be made about the future as there are many uncertainties in the assumtion. for example, the economy may take a turn for the worst or the population stagnates of starts decreasing because a new city is wooing people with its greater job and business opportunities.
Secondly, both the stores assume that the families in the suburbs would be willing to spend their money at their stores. However, the people in the suburbs may trust other brands or boutique stores that have operated there since a lot of time. Also the people in the suburbs may not have the same spending parctices that the people in winston do.
Thirdly, Roscoe's belief that the suburban population is more family oriented may turn out to be false if say, the low housing costs in the suburbs lured the working young population who want their own house outside the city with the promise of a healthier, better quality of life.
these arguments compel me to believe that both the stores need to carry out much more research before they can open stores in Salem.
Comments
e-rater score report
No. of Words: 247 350
Minimum 250 words wanted
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 6 2
No. of Sentences: 8 15
No. of Words: 247 350
No. of Characters: 1167 1500
No. of Different Words: 141 200
Fourth Root of Number of Words: 3.964 4.7
Average Word Length: 4.725 4.6
Word Length SD: 2.465 2.4
No. of Words greater than 5 chars: 81 100
No. of Words greater than 6 chars: 56 80
No. of Words greater than 7 chars: 33 40
No. of Words greater than 8 chars: 19 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.875 21.0
Sentence Length SD: 19.477 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.444 0.35
Sentence-Para Coherence: 0.444 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 351, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: For
...re many uncertainties in the assumtion. for example, the economy may take a turn fo...
^^^
Line 3, column 244, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ave operated there since a lot of time. Also the people in the suburbs may not have ...
^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: These
...f a healthier, better quality of life. these arguments compel me to believe that bot...
^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, second, secondly, so, third, thirdly, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1193.0 2260.96107784 53% => More number of characters wanted.
No of words: 247.0 441.139720559 56% => More content wanted.
Chars per words: 4.82995951417 5.12650576532 94% => OK
Fourth root words length: 3.96437052324 4.56307096286 87% => OK
Word Length SD: 2.52267333179 2.78398813304 91% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.574898785425 0.468620217663 123% => OK
syllable_count: 382.5 705.55239521 54% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 51.1953122854 57.8364921388 89% => OK
Chars per sentence: 119.3 119.503703932 100% => OK
Words per sentence: 24.7 23.324526521 106% => OK
Discourse Markers: 8.9 5.70786347227 156% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.163082211786 0.218282227539 75% => OK
Sentence topic coherence: 0.0594534900791 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0429533145716 0.0701772020484 61% => OK
Paragraph topic coherence: 0.0899720984577 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0277191298722 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 57.0 98.500998004 58% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.