The following appeared in a memorandum from the manager of KNOW radio station.
"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighbouring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever."
In the above memorandum, the manager of the KNOW radio station argues that switching from rock-and-roll music to a 24-news channel will be more remunerative. For that, the author relies upon the premise, which is based upon the recent decline of total listeners of music and the success of the news channel of the nearby city. However, before evaluating the author’s argument three questions must be answered.
Firstly is people’s age determining factor of any culture? Or is people’s choice depending on their age? The author argues that since the number of people over 50 years increased dramatically they will not listen to the Rock-And-Roll music anymore. Maybe people over 50 years actually like the Rock-And-Roll music. Perhaps they prefer Rock-And-Roll music over any type of people. There is a possibility that most of the young people in the listening area is not fond to rock and roll type of music. Then the audience for the radio station will be people 50 years old or more. In future due to technological advancement, the listener of the Rock-And-Roll will increase dramatically. There is a case that new technology will advertise Rock-And-Roll type of music more in the listening area and because of that people will be more interested to listing of the music broadcasted by the radio station. If anyone of the above scenarios is true then the author’s argument holds no water.
Secondly, is any data considered to be true without verifying survey was legitimate or not? The author’s argument is based upon the report about the decreased sales in Rock-And-Roll music in music stores without any evidence. We can raise several questions about was the sample data for the survey was representative? Or how long ago the report was made? Or how many people responded to the survey? Maybe 10 per cent of all music stores reported to the survey. There is a case that people may tend to listen music on the radio rather than buying music cidi from the stores. Then the argument is seriously flawed. There is a case that the report was made on a festival season, for that most of the music shops were closed. If anyone of the above scenarios is true then the above argument is seriously weakened.
Thirdly, Are two neighbouring cities’ news similar? The author argues that new channels in neighbouring cities are more lucrative. Maybe the two cities are not that of a similar. Perhaps Know radio station is in a more peaceful city compared to neighbouring cities. Maybe people in the city is more peace-loving than other cities. Then Know radio station may not broadcast exciting news to attract viewers. There is a case that people in the city may not prefer the type of the news that KNOW radio station will broadcast. There is a possibility is that people may prefer to watch the news on TV or other technology rather than listening on the radio. If any one of the above scenarios is true then the author’s argument is built unreliably.
In the conclusion, the argument as it stands now is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to answer the three questions above and offer more evidence(perhaps in the form of a systematic research study), then it will be possible to fully evaluate the viability of the proposed argument that switching to news-channel from music channel will actually one more profitable.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 11 2
No. of Sentences: 33 15
No. of Words: 574 350
No. of Characters: 2752 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.895 4.7
Average Word Length: 4.794 4.6
Word Length SD: 2.697 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.394 21.0
Sentence Length SD: 9.035 7.5
Use of Discourse Markers (%): 0.424 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.445 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 41, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...In the above memorandum, the manager of the KNOW radio station argues that switching fro...
^^^^^^^^
Line 1, column 410, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gument three questions must be answered. Firstly is people’s age determining fact...
^^^
Line 2, column 898, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...music broadcasted by the radio station. If anyone of the above scenarios is true t...
^^
Line 2, column 981, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...en the author’s argument holds no water. Secondly, is any data considered to be ...
^^^^^
Line 4, column 724, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...at most of the music shops were closed. If anyone of the above scenarios is true t...
^^
Line 4, column 811, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he above argument is seriously weakened. Thirdly, Are two neighbouring cities’ ne...
^^^^^
Line 6, column 169, Rule ID: DT_JJ_NO_NOUN[1]
Message: Probably a noun is missing in this part of the sentence.
...e. Maybe the two cities are not that of a similar. Perhaps Know radio station is in a mor...
^^^^^^^^^
Line 6, column 653, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ogy rather than listening on the radio. If any one of the above scenarios is true ...
^^
Line 8, column 428, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...annel will actually one more profitable.
^^^
Transition Words or Phrases used:
actually, first, firstly, however, if, may, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 38.0 19.6327345309 194% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2839.0 2260.96107784 126% => OK
No of words: 573.0 441.139720559 130% => OK
Chars per words: 4.95462478185 5.12650576532 97% => OK
Fourth root words length: 4.89258810929 4.56307096286 107% => OK
Word Length SD: 2.85083542024 2.78398813304 102% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.39092495637 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 897.3 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 31.0 19.7664670659 157% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.8051052212 57.8364921388 98% => OK
Chars per sentence: 91.5806451613 119.503703932 77% => OK
Words per sentence: 18.4838709677 23.324526521 79% => OK
Discourse Markers: 2.77419354839 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30842674763 0.218282227539 141% => OK
Sentence topic coherence: 0.0897242711572 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0806263301931 0.0701772020484 115% => OK
Paragraph topic coherence: 0.164949140136 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.0835313957333 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.53 8.32208582834 90% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.