The following appeared in a memorandum from the manager of KNOW radio station.
"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music
station. Consider, for example, that the number of people in our listening area over fifty years
of age has increased dramatically, while our total number of listeners has declined. Also,
music stores in our area report decreased sales of rock-and-roll music. Finally, continuous
news stations in neighboring cities have been very successful. We predict that switching
KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older
listeners and make KNOW radio more profitable than ever."
Write a response in which you discuss what questions would need to be answered in
order to decide whether the prediction and the argument on which it is based are
reasonable. Be sure to explain how the answers to these questions would help to
evaluate the prediction.
A memorandum issued by KNOW radio station’s manager has called for the switching of the firm from rock-and roll music station to news station. Albeit this might be beneficial to the station, the argument failed to prove this: it was based on questionable assumptions, lack of consideration for other pertinent factors, and inability to show correlation between several stated factors. Hence, all these occluded considerations largely impaired the argument.
Citing the dramatic wax in the number of elders in the station’s milieu, and the steady decline in the number of listeners, the author assumes that these elders do not listen to KNOW programs. The author failed if the amount of listeners vary per day. Perhaps these numbers decrease during work hour and sky-rockets after work closes. Perhaps, the citizens, who are majorly above fifty, only have time to listen to radio during weekends. To strengthen the argument, the author needs to show if the decline in listeners was throughout a time period or just for some particular.
Also, while mentioning that the decrease in the sales of rock-and-roll in music stores, the author there are no other channel citizens could procure the music from. Online subscription has taken over the world. The citizens, who might be technologically-inclined, might have resorted to downloading rock-and-roll music onlines. Or maybe they preferred live streaming to tape. To ameliorate the argument, the author needs to show other causes that could have led to the decrease in music sales in the city.
Lastly, while quoting the success of the news station in neighbouring cities, the author assumes that news broadcast is the only program that fetches revenue for these stations. The author failed to consider the economic situation of these stations’ cities. Perhaps their economy is burgeoning. Or perhaps these stations have other programs that racks in income. Thus, to improve the argument, the author needs to provide alternative reasons for the verdant of the radio stations in the neighbouring towns.
In summary, while switching from being a music station to a news station might be beneficial, the author failed to provide cogents points that proves these. Rather, the bases all debilitates the author’s conclusion. Therefore, it will be unwise for KNOW radio station, which is known to be a rock-and-roll music station, to switch to being a news station without proper consideration of all underlying factors.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 11 2
No. of Sentences: 21 15
No. of Words: 392 350
No. of Characters: 2018 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 5.148 4.6
Word Length SD: 2.807 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.667 21.0
Sentence Length SD: 9.519 7.5
Use of Discourse Markers (%): 0.381 0.12
Sentence-Text Coherence: 0.312 0.35
Sentence-Para Coherence: 0.524 0.50
Sentence-Sentence Coherence: 0.06 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, hence, if, lastly, may, so, then, therefore, thus, while, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2090.0 2260.96107784 92% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.33163265306 5.12650576532 104% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.94284281323 2.78398813304 106% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.497448979592 0.468620217663 106% => OK
syllable_count: 628.2 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.604367515 57.8364921388 98% => OK
Chars per sentence: 99.5238095238 119.503703932 83% => OK
Words per sentence: 18.6666666667 23.324526521 80% => OK
Discourse Markers: 3.52380952381 5.70786347227 62% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291133262177 0.218282227539 133% => OK
Sentence topic coherence: 0.0845641302601 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.0977614735321 0.0701772020484 139% => OK
Paragraph topic coherence: 0.170839018655 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.0569607499142 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.84 8.32208582834 106% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.