The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this memo, the author states that the radio station should change the broadcasting format from rock-music to a news and talk format to prevent a decline in listener. The author supports this argument by giving some evidences as main form of moving in the city as new residents and the local sales of recorded music. this assortment looked convincing at first, but it is unsound because of following reasons.
first, the author should give a supplementary evidence of newly moved in residents about how many are they or whether they prefer rock-music or news and talk show. In case of relatively small number of new residents moved in than that of people who already resides, it can be negligible amount to consider. Also, even after their retirement, new residents possibly like the rock-music or music in general, and even do not listen radio at all. Besides more accurate evidence about new residents, it is hard to conclude to change the radio format for increasing listeners.
Second, the author should mention more concrete evidence about the decrease sales in local record shop represent the whole dislike of music in this area. he asserts that the radio show format should be changed to the news and talk show because of the decreasing selling trend in the local record shop. decline in sales might not be because of the dislike in music. There can be other reasons such as people start to listen music by a smart phone, Youtube music streaming. Thus, not mentioning about no other factors affects in the decrease of sales, it is hard to conclude to chance the radio format.
Third, the author should give a supplementary evidence that changing radio format wouldn’t affect to the original listener. To gain more new listeners, he asserts to change the format of radio show to increase the number of listeners. accepting the importance of new listener’s tastes, he didn’t consider the present listener. if the radio changes its format suddenly, it is possible to lost the present listener who loves the present rock-music format.
In sum, this argument omits evidence aforementioned, it is not persuasive to accept the author’s assumption. To strengthen this argument the author would rather provide concrete evidence which is mentioned before. if so, the argument would be more convincing in many respects.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 388 350
No. of Characters: 1888 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.438 4.7
Average Word Length: 4.866 4.6
Word Length SD: 2.538 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.846 21.0
Sentence Length SD: 14.098 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.402 0.35
Sentence-Para Coherence: 0.654 0.50
Sentence-Sentence Coherence: 0.129 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 320, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... and the local sales of recorded music. this assortment looked convincing at first, ...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...unsound because of following reasons. first, the author should give a suppleme...
^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...und because of following reasons. first, the author should give a supplementary...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...adio format for increasing listeners. Second, the author should mention more c...
^^^^
Line 9, column 155, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...he whole dislike of music in this area. he asserts that the radio show format shou...
^^
Line 9, column 303, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Decline
...selling trend in the local record shop. decline in sales might not be because of the di...
^^^^^^^
Line 13, column 241, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Accepting
...ow to increase the number of listeners. accepting the importance of new listener's t...
^^^^^^^^^
Line 13, column 343, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...n't consider the present listener. if the radio changes its format suddenly, ...
^^
Line 17, column 220, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ete evidence which is mentioned before. if so, the argument would be more convinci...
^^
Transition Words or Phrases used:
also, besides, but, first, if, look, second, so, then, third, thus, in general, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1972.0 2260.96107784 87% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.10880829016 5.12650576532 100% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.71684470187 2.78398813304 98% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.461139896373 0.468620217663 98% => OK
syllable_count: 616.5 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 29.2003301313 57.8364921388 50% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.789473684 119.503703932 87% => OK
Words per sentence: 20.3157894737 23.324526521 87% => OK
Discourse Markers: 4.57894736842 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.166942526548 0.218282227539 76% => OK
Sentence topic coherence: 0.0600343374419 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0636835352374 0.0701772020484 91% => OK
Paragraph topic coherence: 0.100141071421 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0577279071294 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.