The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Movies Galore’s movie rental store has been seeing a decline in their monthly profit which made them analyze their business strategy. The analyst has given a few solutions to increase thi store’s profits. The reasons where in the memorandum from the owner of Movies Galore who believes these solutions will help him achieve the required motive.
Firstly, Movies Galore plans on reducing its operational hours. They are going to cut three hours of their working time, which they believe will reduce their operational cost. This became their option because they are already famous for their low cost and increasing the price may dampen their sales. Though this is a well thought plan, it does not take into account the possibility that people may prefer buying DVDs while they are on their way back home from work. As the store was previously opened till 9:00 pm, it allowed people to buy movies so they can watch it at night, especially during weekends. Closing the store at 6:00 pm can reduce the influx of customers.
Along with closing the store early, Movies Galore claim they have already taken this measure along with reducing their DVD stocks, they no longer have DVDs that are more than five years old. This step, though taken in downtown Marston turned to benefit the store there; it may not be the case elsewhere. Galore claims this to be the best strategy because there have been fewer companies. There can be any reasons behind this type of response.
For instance, the people who did not complain could be the ones waiting for the store to be back at its best, so as to provide the earlier amenities. They may be simply being patient and waiting for things to be right and must have not complained because they are a regular and do not want to lose any premium benefits they once received.
There is no mention of how the complaint was received, whether it was a written or an oral survey; as people tend to shy away when they are directly asked to tell their review verbally. Many people tend to smile, nod and say pleasant things, for they may not want to hurt someone’s feelings or earn a bad face value.
Galore claims that their profit is declining, but there is no reason given behind it. If they were famous and well appreciated by people because of their low rates, it is strange that they are no longer producing profits even when they had a good collection of movies along with a longer working time. Maybe the worker demanded a hike in their salary which made the owner of the Galore think of a way to lay their demands down. If they show that their sales are low and profit is nearly zero, no worker would have the audacity to ask for a hike and the Board members of the company will get the highest share of the profit.
The strategies though sound appealing, are too good to be true because lot of factors are either missed or simple ignored for consideration. Hence, it is too soon to say if the strategy opted by the owner is the best one they have come up with yet.
Comments
Essay evaluation report
flaws:
the arguments are not exactly right on the point.
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 541 350
No. of Characters: 2405 1500
No. of Different Words: 273 200
Fourth Root of Number of Words: 4.823 4.7
Average Word Length: 4.445 4.6
Word Length SD: 2.102 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.522 21.0
Sentence Length SD: 8.787 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.269 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.074 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Movies Galore's movie rental store ...
^^^^^^^^^^^^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... help him achieve the required motive. Firstly, Movies Galore plans on reducing...
^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pm can reduce the influx of customers. Along with closing the store early, Movi...
^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... reasons behind this type of response. For instance, the people who did not com...
^^^^^^^^^^^^^
Line 4, column 124, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...g for the store to be back at its best, so as to provide the earlier amenities. They may...
^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y premium benefits they once received. There is no mention of how the complaint...
^^^^^^^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s;s feelings or earn a bad face value. Galore claims that their profit is decli...
^^^^^^^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l get the highest share of the profit. The strategies though sound appealing, a...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, if, may, so, well, while, as to, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 56.0 28.8173652695 194% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2479.0 2260.96107784 110% => OK
No of words: 539.0 441.139720559 122% => OK
Chars per words: 4.59925788497 5.12650576532 90% => OK
Fourth root words length: 4.81833721656 4.56307096286 106% => OK
Word Length SD: 2.23973862425 2.78398813304 80% => OK
Unique words: 274.0 204.123752495 134% => OK
Unique words percentage: 0.508348794063 0.468620217663 108% => OK
syllable_count: 762.3 705.55239521 108% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 44.9770367791 57.8364921388 78% => OK
Chars per sentence: 107.782608696 119.503703932 90% => OK
Words per sentence: 23.4347826087 23.324526521 100% => OK
Discourse Markers: 3.17391304348 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16611714681 0.218282227539 76% => OK
Sentence topic coherence: 0.0585056802023 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0682498955028 0.0701772020484 97% => OK
Paragraph topic coherence: 0.089967791155 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0913657396123 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 65.05 48.3550499002 135% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 9.7 12.5979740519 77% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.