The following appeared in a newsletter offering advice to investors.
"Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of foods containing fats and cholesterol, and today low-fat products abound in many food stores. Since many of the food products currently marketed by Old Dairy Industries are high in fat and cholesterol, the company's sales are likely to diminish greatly and company profits will no doubt decrease. We therefore advise Old Dairy stockholders to sell their shares, and other investors not to purchase stock in this company."
Write a response in which you discuss what questions would need to be answered in order to decide whether the advice and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the advice.
The given newsletter offering advice to investors in dairy products does not give that much of compelling explanations to come to an extreme decision - not to buy any stock in dairies. Different questions must be answered before giving this extreme advice.
Firstly, newsletter gives outcomes of a survey which claims 80 percent of the survey respondents showed a desire to reduce their habit of intaking food products with fats and high cholesterol. But out of how many respondents these results came from? Just 80 percent does not tell how many people are desiring to reduce such intake. If the survey had only 100 respondents, 80 percent means only 80 people cannot represent entire group of consumers. Similarly if the number of respondents is about 1 Million, 80 percent means 80,000 people. Such number can be considered as firm evidence that the people are desiring to reduce their fats intake in the particular area. Therefore number of respondents should have been mentioned.
Moreover, where this survey was done? This is not mentioned anywhere in the letter. This question is particularly important as one small area of survey cannot represents entire group of people where the dairy products gets exported. As habbits, lifestyle, daily food products changes area by area majorly.
Humans have tendency to have desire of so many things. The people in the survey have desire to give up fatty food products, just a desire indicates that people will actually give up on these products? How many people have actually give on fatty food products? Humans cannot control themselves whenever tasty, most of the time fatty dish comes in front of them. So how many desired people have actually gave up is also one of the factor before giving any extreme advise.
Newletter should have been more detailed to answer these questions and these questions will be effecting on market majorly. So before taking any extreme position, one should not think to alter their decision without expected answers.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 6 2
No. of Sentences: 20 15
No. of Words: 328 350
No. of Characters: 1635 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 4.985 4.6
Word Length SD: 2.433 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.4 21.0
Sentence Length SD: 7.303 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 449, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Similarly,
...ot represent entire group of consumers. Similarly if the number of respondents is about 1...
^^^^^^^^^
Line 3, column 668, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...eir fats intake in the particular area. Therefore number of respondents should have been ...
^^^^^^^^^
Line 7, column 232, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'given'.
Suggestion: given
...products? How many people have actually give on fatty food products? Humans cannot c...
^^^^
Line 7, column 403, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'given'.
Suggestion: given
...o how many desired people have actually gave up is also one of the factor before giv...
^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, moreover, similarly, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1681.0 2260.96107784 74% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 5.125 5.12650576532 100% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.52692744126 2.78398813304 91% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.509146341463 0.468620217663 109% => OK
syllable_count: 528.3 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.6005733907 57.8364921388 75% => OK
Chars per sentence: 84.05 119.503703932 70% => OK
Words per sentence: 16.4 23.324526521 70% => OK
Discourse Markers: 3.75 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.281700490592 0.218282227539 129% => OK
Sentence topic coherence: 0.0845539601012 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.0891722814884 0.0701772020484 127% => OK
Paragraph topic coherence: 0.127779220641 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.113329024546 0.0628817314937 180% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.