The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The business manager (bm) of a television station has presented the case of expanding the scope of news programs to include weather and local news. bm has provided her rationale but the letter is not cogent enough as it is rife with holes and assumptions.
since the previous year, the focus of the late-night news has been more on national news and less time has been allocated to local and weather news. As a result the channel has received some complaints, but no statistical data has been presented. it remains unknown how many complaints were received for each segment (which of the two is more on demand) and if the complaints were lodged by different viewers or some limited viewers complained multiple times.
Furthermore, it has been stated that the advertising contracts for late night news programs have been cancelled. but, feedback of these sponsors have not been explored in the letter so that the exact reason of ending of alliance could have been known.
Also, result of a market survey could have shed some light on the case. first, it can be understood how well the two segments (local and weather news) have been perceived by viewers to get an clear indication of popularity. second, it can be assessed if there has been declined in viewership since past one year due to less preference by channel to the two segments and more national news. Third, it be identified if there has been some other programs on a rival channels that is taking away the ratings and what are genre that are being offered in the slot.
Lastly, the write claims that to restore the lost advertising-based revenue, the two segments must be aired during all the news program. Now, this seems an over statement and presumptions is obvious for various reasons. first, we are not yet sure why the sponsorship has ended for late night show. will they be ready to sponsor other news shows as well? second, even if include the two segments in all the news slots, will channel be getting the rating? what are other channels offering in those hours? will these segments become popular during all the durations?
even though, it might be possible some viewer might be interested in weather forecast and news reports of local incidents, will concentrating more on this will be beneficial to the business or not remains dubious. Till all the aspects are taken into account, it is difficult to reach to any conclusion.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 414 350
No. of Characters: 1937 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.511 4.7
Average Word Length: 4.679 4.6
Word Length SD: 2.48 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 41.4 21.0
Sentence Length SD: 18.288 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.422 0.35
Sentence-Para Coherence: 0.785 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 147, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Bm
...rams to include weather and local news. bm has provided her rationale but the lett...
^^
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Since
... is rife with holes and assumptions. since the previous year, the focus of the lat...
^^^^^
Line 3, column 248, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...no statistical data has been presented. it remains unknown how many complaints wer...
^^
Line 3, column 459, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ited viewers complained multiple times. Furthermore, it has been stated that the...
^^^^^
Line 5, column 114, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...ight news programs have been cancelled. but, feedback of these sponsors have not be...
^^^
Line 7, column 73, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...could have shed some light on the case. first, it can be understood how well the two ...
^^^^^
Line 7, column 188, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...s have been perceived by viewers to get an clear indication of popularity. second,...
^^
Line 7, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Second
... get an clear indication of popularity. second, it can be assessed if there has been d...
^^^^^^
Line 7, column 399, Rule ID: IT_VBZ[1]
Message: Did you mean 'is'?
Suggestion: is
...ments and more national news. Third, it be identified if there has been some other...
^^
Line 9, column 9, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e being offered in the slot. Lastly, the write claims that to restore the lost adverti...
^^^^^^^^^
Line 9, column 221, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...mptions is obvious for various reasons. first, we are not yet sure why the sponsorshi...
^^^^^
Line 9, column 299, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Will
...nsorship has ended for late night show. will they be ready to sponsor other news sho...
^^^^
Line 9, column 355, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Second
...dy to sponsor other news shows as well? second, even if include the two segments in al...
^^^^^^
Line 9, column 455, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...ts, will channel be getting the rating? what are other channels offering in those ho...
^^^^
Line 9, column 504, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Will
...other channels offering in those hours? will these segments become popular during al...
^^^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...me popular during all the durations? even though, it might be possible some viewe...
^^^^
Line 11, column 129, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'concentrate'
Suggestion: concentrate
...d news reports of local incidents, will concentrating more on this will be beneficial to the ...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, if, lastly, second, so, third, well, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1994.0 2260.96107784 88% => OK
No of words: 414.0 441.139720559 94% => More content wanted.
Chars per words: 4.81642512077 5.12650576532 94% => OK
Fourth root words length: 4.51076378781 4.56307096286 99% => OK
Word Length SD: 2.55080698154 2.78398813304 92% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 602.1 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 47.3216652285 57.8364921388 82% => OK
Chars per sentence: 99.7 119.503703932 83% => OK
Words per sentence: 20.7 23.324526521 89% => OK
Discourse Markers: 3.95 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.259947531676 0.218282227539 119% => OK
Sentence topic coherence: 0.0825536667792 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.109834710763 0.0701772020484 157% => OK
Paragraph topic coherence: 0.144086797232 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.0577648030234 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.