The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
It might seem logical, at first glance, to agree with the memorandum that this television station should spend more time on weather and local news as its former practice so as to attract more audience and to avoid the lost of advertising revenues. However, in order to fully evaluate this argument, we need to analyze a significant amount of additional evidence.
The first piece of evidence that we need in order to evaluate this conclusion is the information about how many complaints received from viewers. It could turn out to be the case, for example, that during the selected time period, there were only one or two complaints collected by the station, but in fact, it had thousands of audience. Subsequently, the sample size in the memorandum could not conclude the authentic responses from its viewers. If it were the case, the mediate conclusion that most of the complaints were related to station's coverage of weather and local news would be seriously weakened.
Secondly, anther piece of evidence that could help us evaluate the conclusion is the causality between the advertising contracts canceled by local businesses and the time devoted to weather and local news. Although they might happen at the same period, we could not make the assumption that less coverage of weather and local news resulted in the detachment of local businesses. It is very likely that there might be an economic depression in this area, and local firms and companies had to cut off the money spent on adverting in order to pass through this tough time. If we were to learn that there is no strong correlation between these two events, it would significantly undermine the conclusion.
Last but not least, in order to firmly evaluate this memorandum, more details are required such as the alternatives to attract more viewers. The mere evidence that views concerns about the coverage of weather and local news doesn't necessarily mean that audience could be attracted by more time spent on these news. Perhaps it was because of the monotonous and tedious hosting style when broadcasting national news that audience were less interested in this television station. If there is no evidence to deny the possibility mentioned above, the finial conclusion that merely restore the coverage would help the station earn more audience would be less justifiable.
All in all, we need to have additional evidence in order to get a more complete conclusion that restoring the former time devoted to local news and weather would attract more viewers and avoid losing business advertising contracts.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 426 350
No. of Characters: 2112 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.543 4.7
Average Word Length: 4.958 4.6
Word Length SD: 2.634 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.4 21.0
Sentence Length SD: 7.356 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.598 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 171, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...r and local news as its former practice so as to attract more audience and to avoid the ...
^^^^^^^^
Line 3, column 536, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'station'.
Suggestion: station
... most of the complaints were related to stations coverage of weather and local news woul...
^^^^^^^^
Line 7, column 225, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... the coverage of weather and local news doesnt necessarily mean that audience could be...
^^^^^^
Line 7, column 304, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
...ould be attracted by more time spent on these news. Perhaps it was because of the monotono...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, second, secondly, so, then, as to, for example, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2161.0 2260.96107784 96% => OK
No of words: 425.0 441.139720559 96% => OK
Chars per words: 5.08470588235 5.12650576532 99% => OK
Fourth root words length: 4.54043259262 4.56307096286 100% => OK
Word Length SD: 2.69599215548 2.78398813304 97% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.463529411765 0.468620217663 99% => OK
syllable_count: 684.9 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 38.5895783283 57.8364921388 67% => OK
Chars per sentence: 144.066666667 119.503703932 121% => OK
Words per sentence: 28.3333333333 23.324526521 121% => OK
Discourse Markers: 5.93333333333 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.314846725362 0.218282227539 144% => OK
Sentence topic coherence: 0.112741207854 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.0752495305779 0.0701772020484 107% => OK
Paragraph topic coherence: 0.193183595182 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0264260650948 0.0628817314937 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.