The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandum presented from the business manager of a television station conclude that they need to restore their time slot devoted to weather and local new to its former level in order to attract more viewers and avoid losing further advertising revenues. The business manager provide two reasons of support such as complaints receiving from viewers and cancellation of contract by local advertisers. The conclusion is based in following three assumptions.
Firstly, manager stated that complaints are received from viewers regarding coverage of weather and local news, but it may be the case that coverage is not proper and not the time duration for this programs. For example, the local news may not be covering many of curial events which need to properly reported and may have shown some unrelated and boring stuff or the weather reporting may not as detail and informative as it need to be. There could several other reasons of the complaints. The manager have not provided the information regarding any of the complaints of the viewers. So, just based several received viewers complaint it doesn't hold merit to blame the time duration of the late-night news program.
Secondly, manager stated that during this period the channel have lost many of the advertising contract from local businesses, but doesn't provide any further reason for such loses. The could be several other reason behind the withdrawal of advertising contract by local businesses, may be several businesses could be in losses due economical reasons and could not afford to advertise in the news channel. Furthermore, the advertisement frequency of the news channel may not good or it could be the case that the quality of advertising content is not up to to the marks. There could several different reason behind the loss of advertising contract from local businesses, but to the conclusion of the manager to hold water , he need to provide further reason behind such loss of contracts.
Finally, manager stated this phenomenon is the cause of change in time slot devoted for local news and weather, but does not provide any statistics of before this change. For example, the complaints and loss of contract could have be in large number before this change. The manager should have provide the earlier statistics to support this conclusion.
In conclusion, the manager conclusion as its stands now, is flawed. The manager need to provide further details for above assumption to make this conclusion further strong.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 408 350
No. of Characters: 2050 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.494 4.7
Average Word Length: 5.025 4.6
Word Length SD: 2.605 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 11.251 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 408 350
No. of Characters: 2050 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.494 4.7
Average Word Length: 5.025 4.6
Word Length SD: 2.605 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 11.251 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 405, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ation of contract by local advertisers. The conclusion is based in following three ...
^^^
Line 5, column 194, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ot proper and not the time duration for this programs. For example, the local news m...
^^^^
Line 5, column 639, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...d several received viewers complaint it doesnt hold merit to blame the time duration o...
^^^^^^
Line 9, column 132, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ing contract from local businesses, but doesnt provide any further reason for such los...
^^^^^^
Line 9, column 332, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...veral businesses could be in losses due economical reasons and could not afford to adverti...
^^^^^^^^^^
Line 9, column 554, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...uality of advertising content is not up to to the marks. There could several differen...
^^^^^
Line 9, column 583, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'several'.
Suggestion: several
... is not up to to the marks. There could several different reason behind the loss of advertising c...
^^^^^^^^^^^^^^^^^
Line 9, column 721, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... conclusion of the manager to hold water , he need to provide further reason behin...
^^
Line 13, column 232, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'been'.
Suggestion: been
...plaints and loss of contract could have be in large number before this change. The...
^^
Line 13, column 295, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'provided'.
Suggestion: provided
...re this change. The manager should have provide the earlier statistics to support this ...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, if, may, regarding, second, secondly, so, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2106.0 2260.96107784 93% => OK
No of words: 406.0 441.139720559 92% => More content wanted.
Chars per words: 5.18719211823 5.12650576532 101% => OK
Fourth root words length: 4.48881294772 4.56307096286 98% => OK
Word Length SD: 2.68107045326 2.78398813304 96% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.406403940887 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 645.3 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 64.5336745871 57.8364921388 112% => OK
Chars per sentence: 123.882352941 119.503703932 104% => OK
Words per sentence: 23.8823529412 23.324526521 102% => OK
Discourse Markers: 7.05882352941 5.70786347227 124% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249552966033 0.218282227539 114% => OK
Sentence topic coherence: 0.0885592555683 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0709262820124 0.0701772020484 101% => OK
Paragraph topic coherence: 0.146861890491 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0598296690156 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.