The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the Board of Directors of Monarch Books, the book retailer intends to attract more customers by café in its store. In order to evaluate whether this recommendation is likely to have the predicted result, we must answer some questions, which will show us for sure whether the intervention will work or not.
Let us start by evaluating the main assumption of the recommendation, which implies the main reason why new customers would go to the store is because of a café. Which are the main drivers to generate in-store customer flow? Other reasons might drive people to the stores, such as promotions, exclusive deals, book signing events. Or simply investing in advertising might drive more customers to the stores, people who were not aware of Monarch Books.
On top of that, a decline in the percentage of the population under ten does not necessarily mean that sales to this target will decline. What if people under ten are reading more? If that happens, and the Board of Directors carry on with its recommendation, transforming children's book section into cafes might generate the opposite result, as the potential increase of customers driven by the café would be more than offset by a reduction due to less children.
Also, to better understand whether Monarch Books will be able to better compete with Regal Books, we must investigate the reasons why customers from the latter are preferring it instead of the former. Is it the cafe or are there other reasons? How does the selection of its books compare with the selection of its rival? And the price? A complete survey of the reasons why customers are choosing Regal Books over Monarch Books should be run in order to unveil potential reasons, before making such an expensive change in the store.
Finally, Monarch Books is in business at the same location for more than twenty years. What about the neighborhood where it is placed? How are the reading habits from the population in the area evolving? Is there more people reading, or less people reading? What about education, income levels and unemployment in that area? These are also very important questions that should be answered before Monarch Books decides to open a café in its store.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 20 15
No. of Words: 375 350
No. of Characters: 1801 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.803 4.6
Word Length SD: 2.556 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.75 21.0
Sentence Length SD: 10.949 7.5
Use of Discourse Markers (%): 0.35 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 449, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun children is countable.
Suggestion: fewer
... more than offset by a reduction due to less children. Also, to better understan...
^^^^
Line 7, column 161, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...e reasons why customers from the latter are preferring it instead of the former. Is it the caf...
^^^^^^^^^^^^^^
Line 7, column 438, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'run'?
Suggestion: run
...egal Books over Monarch Books should be run in order to unveil potential reasons, b...
^^^
Line 9, column 238, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...lving? Is there more people reading, or less people reading? What about education, i...
^^^^
Transition Words or Phrases used:
also, finally, if, so, such as, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1858.0 2260.96107784 82% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 4.95466666667 5.12650576532 97% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.62708761432 2.78398813304 94% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.506666666667 0.468620217663 108% => OK
syllable_count: 572.4 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 66.6155199634 57.8364921388 115% => OK
Chars per sentence: 92.9 119.503703932 78% => OK
Words per sentence: 18.75 23.324526521 80% => OK
Discourse Markers: 2.3 5.70786347227 40% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.387712335833 0.218282227539 178% => OK
Sentence topic coherence: 0.102078962559 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.117481358919 0.0701772020484 167% => OK
Paragraph topic coherence: 0.206164626729 0.128457276422 160% => OK
Paragraph topic coherence SD: 0.0726272015828 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.