The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The board of directors is evaluating a current scenario for higher profitability of Monarch books. They have recommended introducing café in their store so as to increase their sustainability in market. The recommendation should only be considered after a thorough examination of various aspects related to the business.
Firstly, they have shown their prowess in business by displaying their record of the last twenty years and their strong customer base. But using this to justify their decision to open the café seems inappropriate. They have clearly assumed that café will definitely attract more customers. But, this is just the assumption without any credible evidence. There is a good possibility that the decision may hurt the old customers because they will not find the place comforting as before. The newer addition of customers may be less inclined to books and visit the place only to have fun.
Then, the board even recommends discontinuing the children’s section based on the national census which indicates declining population below age 10. This thing is highly inappropriate. National census will give an idea of the situation in a country and not locally. The local scenario may be completely opposite. Children may form a strong amount of percentage in their current customer base. And discontinuing it will result in inimical effects. Instead of expanding their base, they may dig their own grave.
They have mentioned that Regal, too, is opening their own café. Just because their competitor is doing so, doesn’t mean even they have to do it. There is no evidence that Regal is successful using the same model.
Hence, a proper evaluation is required to be done before taking a final call. Every business is peculiar in its aspect and doesn’t always needs to follow a general practice. Monarch may even thrive in business by maintaining their originality rather than go in a self-destruction mode by following a general practice.
Grammar and spelling errors:
Line 1, column 154, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...mmended introducing café in their store so as to increase their sustainability in market...
^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, if, may, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1661.0 2260.96107784 73% => OK
No of words: 316.0 441.139720559 72% => More content wanted.
Chars per words: 5.25632911392 5.12650576532 103% => OK
Fourth root words length: 4.21620550194 4.56307096286 92% => OK
Word Length SD: 2.96980983726 2.78398813304 107% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.582278481013 0.468620217663 124% => OK
syllable_count: 522.0 705.55239521 74% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 14.0 22.8473053892 61% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.10781704 57.8364921388 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 75.5 119.503703932 63% => OK
Words per sentence: 14.3636363636 23.324526521 62% => OK
Discourse Markers: 2.36363636364 5.70786347227 41% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.250318928012 0.218282227539 115% => OK
Sentence topic coherence: 0.0631424185554 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0559726672364 0.0701772020484 80% => OK
Paragraph topic coherence: 0.138371201817 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0517647913369 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 48.81 48.3550499002 101% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 7.6 11.1389221557 68% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.