The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
From the recommendation from the board of directors of Monarch Books, it is state that Monarch should open a cafe in a store to attract more customers and gain better advantage over Regal Books. In other words, Monarch has come up with an idea to attract more customers and clear up children’s book section — less popular section. However, before this recommendation can be properly evaluated, three question must be answered.
First of all, is cafe really attract more customer to visit the store? In other words, no customer survey is reference in the argument about the feedback of customers on in-store cafe. It is possible that the reason of customer visiting the store is not related to the in-store cafe at all. Thus, adding new cafe may not attract more customer as the company want. If this scenarios merit, then the conclusion drawn in the recommendation is significantly weakened.
Secondly, does Regal Books gain more customer after adding cafe to the store? Studying competitor is crucial things that a company should do. Recently opened Regal book cafe may not attract more customer as they want. Copying the method of its competitor seem to be unwarranted decision for board of director to make if the regarding scenario is true.
Lastly, does removing children’s book section affect Monarch Books’ reputation about wide selection of books on all subjects? The removal of children’s book section may affect the well-known reputation of Monarch Book of having various selection of books. Though, the lowering of children’s book popularity is temping for owners to cut the cost, but this action may affect its integrity of their ethic.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on several un warranted assumptions, and lack of systematic research or survey. If the author is able to answer the three questions above and offer more evidence, then it will be possible to fully evaluate the viability of the proposed recommendation to open cafe in store and remove children’s book section.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- not exactly. reasons:
1. it is for national census only
2. suppose Monarch follows the national census, 'decline in the percentage of the population under age ten' is not equal to 'decline in sales'
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 337 350
No. of Characters: 1671 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 4.958 4.6
Word Length SD: 2.701 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.824 21.0
Sentence Length SD: 7.801 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.594 0.50
Sentence-Sentence Coherence: 0.082 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 22, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'book'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: Book
...antly weakened. Secondly, does Regal Books gain more customer after adding cafe to...
^^^^^
Transition Words or Phrases used:
but, first, however, if, lastly, may, really, regarding, second, secondly, so, then, thus, well, in conclusion, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1757.0 2260.96107784 78% => OK
No of words: 338.0 441.139720559 77% => More content wanted.
Chars per words: 5.19822485207 5.12650576532 101% => OK
Fourth root words length: 4.28774723029 4.56307096286 94% => OK
Word Length SD: 2.95723786131 2.78398813304 106% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.508875739645 0.468620217663 109% => OK
syllable_count: 542.7 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.9696003055 57.8364921388 79% => OK
Chars per sentence: 103.352941176 119.503703932 86% => OK
Words per sentence: 19.8823529412 23.324526521 85% => OK
Discourse Markers: 8.23529411765 5.70786347227 144% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299868504063 0.218282227539 137% => OK
Sentence topic coherence: 0.100553895034 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0830816255243 0.0701772020484 118% => OK
Paragraph topic coherence: 0.168054813062 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0757783792 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.88 12.5979740519 102% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.