The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While the argument of author looks quite enticing, but author leaves several holes unfilled and interpretation unexplained, which if determined carefully, will lead to the other way.
First of all, the author mentioned that the past year's record lacked by the past records. And he further underscored that the percentage of positive reviews increased. Based on these factors he concluded that the customers were unaware of their movies' quality. But, if that is the case, why was the previous record good? Perhaps the quality of the movies were not satisfactory, like story of the movie, camera elevations and effects etc. It might have been possible that the trailers of the previous year's movie were not that much catching, and after watching the trailers, the umpteen routine customers decided to not waste time on the movie. In these case the quality of the movie should be emphasized rather than the advetisement.
Similarly, there is no mention of the comparison of their competitor's movies. Perhaps their competitor's previous year's movies were better than their movies, or it could also be possible that recently a new competitor launched its movies which caught their potential customers. In that case the overall making of the movie should be juxtaposed with those of competitor's to better analyze their mistakes rather than simply increasing the advertising budget.
Lastly, author argued that despite decrease in costomers, the percentage of positive reviews were increased. But this looks too vague. It might the case that, upon overall analysis, they would found that customer review was decreased.
In short, advertisement is the deciding and important factor in the success of a corporation, but upon meticulous analysis, the author's recommendation would not persuade the deciding leadership to increase the budget.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 288 350
No. of Characters: 1512 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.12 4.7
Average Word Length: 5.25 4.6
Word Length SD: 2.69 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.571 21.0
Sentence Length SD: 12.099 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.587 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 131, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...d and interpretation unexplained, which if determined carefully, will lead to the ...
^^
Line 3, column 62, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hor mentioned that the past years record lacked by the past records. And he furth...
^^
Line 3, column 502, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...sible that the trailers of the previous years movie were not that much catching, and ...
^^^^^
Line 5, column 70, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n of the comparison of their competitors movies. Perhaps their competitors previo...
^^
Line 9, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...and important factor in the success of a corporation, but upon meticulous analysi...
^^
Line 9, column 130, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...tion, but upon meticulous analysis, the authors recommendation would not persuade the ...
^^^^^^^
Line 9, column 158, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...alysis, the authors recommendation would not persuade the deciding leadership to ...
^^
Transition Words or Phrases used:
also, but, first, if, lastly, look, similarly, so, while, in short, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1554.0 2260.96107784 69% => OK
No of words: 288.0 441.139720559 65% => More content wanted.
Chars per words: 5.39583333333 5.12650576532 105% => OK
Fourth root words length: 4.11953428781 4.56307096286 90% => OK
Word Length SD: 2.75923498467 2.78398813304 99% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.552083333333 0.468620217663 118% => OK
syllable_count: 477.9 705.55239521 68% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.6818862382 57.8364921388 100% => OK
Chars per sentence: 103.6 119.503703932 87% => OK
Words per sentence: 19.2 23.324526521 82% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0154119809458 0.218282227539 7% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00357770530795 0.0743258471296 5% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0133865474932 0.0701772020484 19% => Sentences are similar to each other.
Paragraph topic coherence: 0.00644386311933 0.128457276422 5% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0128877262387 0.0628817314937 20% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.04 12.5979740519 111% => OK
dale_chall_readability_score: 8.8 8.32208582834 106% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.