The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As per the reports of the marketing team the production house has concluded to allocate greater share of budget for advertising to increase to footfall.this argument is rife with holes and rests on a series unsubstantiated assumptions and is unpersuasive as it stands.
Firstly, the report generated by the marketing team of super movie production company asserts that the number of people visited the movies produced by them was fewer as compared to the previous years. The word fewer is vague as it does not give the exact number of people visiting for the movie. The number can be as few as 10 which is not enough to judge a movie.
Secondly, the report mentions that the amount of positive reviews given by the reviewers increased in the same year.this flaw can be easily bolstered by the first flaw.if the number of people visiting for the movie is less , then there is high probability of having high percentage of positive reviews.Suppose the movie produced previous year had 1000 visitors and 200 of them gave positive reviews then percentage of positive reviews is 20. Similarly if this year the movie has a footfall of 200 visitors and 100 of them gav positve reviews then percentage of positive reviews is 50 which is very much high then the previous year. The increase in percentage of positive reviews can also be because of the fact that the movie is very content specific and only people who are interested in that particular content have visited to watch the movie because of which the movie has a very high rating.
The movie has fewer visits than previous years and it is because of inadequate advertising as per the reports generated by marketing department.there can be several reasons for fewer visits like the protagonist and the antagonist might be new to the industry and due to less popularity the movie might have few visits.there is a possibility that concomitantly a movie of a superstar is released because of which the movie produced by super Screen is available on less screens.
The author could have made the argument stronger if he would have butressed it with some statistics regarding the number of people and percentage increase.Other parameters should also be considered before allocating bigger share to advertsing agency as there is a probablility that other areas might be having some issues which are overshadowed by this issue as it sounds great. Therefore the budget for advertsing agencies shouldn't be increased on this argument as it is flawed and doesn't have enough proof to bolster it.
Comments
Essay evaluation report
Sentence: Similarly if this year the movie has a footfall of 200 visitors and 100 of them gav positve reviews then percentage of positive reviews is 50 which is very much high then the previous year.
Error: gav Suggestion: gas
Error: positve Suggestion: positive
Sentence: The movie has fewer visits than previous years and it is because of inadequate advertising as per the reports generated by marketing department.there can be several reasons for fewer visits like the protagonist and the antagonist might be new to the industry and due to less popularity the movie might have few visits.there is a possibility that concomitantly a movie of a superstar is released because of which the movie produced by super Screen is available on less screens.
Error: concomitantly Suggestion: No alternate word
Error: department.there Suggestion: department where
Error: visits.there Suggestion: visits where
Error: superstar Suggestion: No alternate word
Sentence: The author could have made the argument stronger if he would have butressed it with some statistics regarding the number of people and percentage increase.Other parameters should also be considered before allocating bigger share to advertsing agency as there is a probablility that other areas might be having some issues which are overshadowed by this issue as it sounds great.
Error: advertsing Suggestion: advertising
Error: butressed Suggestion: buttressed
Error: probablility Suggestion: probability
Sentence: Therefore the budget for advertsing agencies shouldn't be increased on this argument as it is flawed and doesn't have enough proof to bolster it.
Error: doesn Suggestion: does
Error: advertsing Suggestion: advertising
Error: shouldn Suggestion: should
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 432 350
No. of Characters: 2086 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 4.829 4.6
Word Length SD: 2.749 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 43.2 21.0
Sentence Length SD: 20.721 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.436 0.35
Sentence-Para Coherence: 0.759 0.50
Sentence-Sentence Coherence: 0.278 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 207, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is rife with holes and rests on a series unsubstantiated assumptions and is unper...
^^
Line 2, column 167, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...d the movies produced by them was fewer as compared to the previous years. The wor...
^^
Line 3, column 223, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...of people visiting for the movie is less , then there is high probability of havin...
^^
Line 3, column 302, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Suppose
...ing high percentage of positive reviews.Suppose the movie produced previous year had 10...
^^^^^^^
Line 3, column 442, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Similarly,
...n percentage of positive reviews is 20. Similarly if this year the movie has a footfall o...
^^^^^^^^^
Line 3, column 592, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ntage of positive reviews is 50 which is very much high then the previous year. T...
^^
Line 3, column 692, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
...centage of positive reviews can also be because of the fact that the movie is very content specific and ...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 818, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...terested in that particular content have visited to watch the movie because of wh...
^^^
Line 4, column 14, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e has a very high rating. The movie has fewer visits than previous years and it ...
^^
Line 4, column 413, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...a superstar is released because of which the movie produced by super Screen is av...
^^
Line 4, column 466, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun screens is countable.
Suggestion: fewer
...roduced by super Screen is available on less screens. The author could have made th...
^^^^
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...r Screen is available on less screens. The author could have made the argument str...
^^^
Line 5, column 155, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Other
...umber of people and percentage increase.Other parameters should also be considered be...
^^^^^
Line 5, column 378, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...adowed by this issue as it sounds great.Therefore the budget for advertsing agencies shou...
^^^^^^^^^
Line 5, column 378, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...adowed by this issue as it sounds great.Therefore the budget for advertsing agencies shou...
^^^^^^^^^
Line 5, column 423, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...fore the budget for advertsing agencies shouldnt be increased on this argument as it is ...
^^^^^^^^
Line 5, column 482, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ed on this argument as it is flawed and doesnt have enough proof to bolster it.
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, regarding, second, secondly, similarly, so, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2111.0 2260.96107784 93% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 4.94379391101 5.12650576532 96% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.87083557054 2.78398813304 103% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.428571428571 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 675.0 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 47.0 22.8473053892 206% => The Avg. Sentence Length is relatively long.
Sentence length SD: 155.487763005 57.8364921388 269% => The lengths of sentences changed so frequently.
Chars per sentence: 234.555555556 119.503703932 196% => OK
Words per sentence: 47.4444444444 23.324526521 203% => Less words per sentence wanted.
Discourse Markers: 10.0 5.70786347227 175% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188598253727 0.218282227539 86% => OK
Sentence topic coherence: 0.0920348217112 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0822748205072 0.0701772020484 117% => OK
Paragraph topic coherence: 0.114754373754 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0783363155452 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 25.6 14.3799401198 178% => OK
flesch_reading_ease: 23.77 48.3550499002 49% => Flesch_reading_ease is low.
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 21.6 12.197005988 177% => OK
coleman_liau_index: 12.26 12.5979740519 97% => OK
dale_chall_readability_score: 8.89 8.32208582834 107% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 20.8 11.1389221557 187% => OK
text_standard: 26.0 11.9071856287 218% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.