The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen moviesactually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.” Write a response in which you discuss what questions would need to be answered in order todecide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The above memo from the advertising director of Super Screen Movie production company emphasizes on the fact that in the recent year fewer people attended the movie produced by them yet the percentage of positive reviews increased than the previous year.The director feels the need to allocate greater budget for advertising to seek more people's attention.This argument is rife with holes and rests on some unsubstantiated assumptions and is unpersuasive as it stands.
The argument states that in the recent year footfall was least compared to all the other years yet the percentage of positive reviews was higher than previous year.There is a chance that the movies produced by Super Screen in the previous year were flop because of which the footfall declined in the recent year.And also the movies produced by them might be better than past year but not tantamount with the movies launched by other production companies.Therefore the movies produced by them in the recent year are better then their movies produced by them in the past year because of which there is a rise in the percentage of positive reviews.
The argument later states that the content of the reviews are not reaching to prospective viewers.This statement is fallacious as to bring in more viewers a production house needs to produce movies which are tantamount with other movies and also in interest of people. The production house cannot increase their footfall by producing cliche movies. If the Super Screen Movie Production company focuses on producing better content then automatically the footfall will increase.
The memo states that there is no issue with the quality of the movie which is incorrect as it is not buttressed by any customer survey.The above statement is vague because to ensure the quality of the movie is upto the mark there should be box-office reports and also critics report.Based on this fallacious thought Super Screen Movie Production Company shouldn't allocate greater share to advertising.
Therefore the memo by the director is invalid is it does not have any solid grounds. There aren't enough documents,surveys and statistics report to make a decision regarding allocating greater budget in the upcoming year.Therefore without any evidence the company shouldn't allocate greater budget in the advertising sector.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 9 15
No. of Words: 384 350
No. of Characters: 1929 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.427 4.7
Average Word Length: 5.023 4.6
Word Length SD: 2.6 2.4
No. of Words greater than 5 chars: 148 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 42.667 21.0
Sentence Length SD: 26.504 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.432 0.35
Sentence-Para Coherence: 0.777 0.50
Sentence-Sentence Coherence: 0.242 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 255, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...eviews increased than the previous year.The director feels the need to allocate gre...
^^^
Line 1, column 357, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...ertising to seek more peoples attention.This argument is rife with holes and rests o...
^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ions and is unpersuasive as it stands. The argument states that in the recent y...
^^^
Line 3, column 165, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...e reviews was higher than previous year.There is a chance that the movies produced by...
^^^^^
Line 3, column 313, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: And
...he footfall declined in the recent year.And also the movies produced by them might ...
^^^
Line 3, column 455, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
... launched by other production companies.Therefore the movies produced by them in the rece...
^^^^^^^^^
Line 3, column 455, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... launched by other production companies.Therefore the movies produced by them in the rece...
^^^^^^^^^
Line 3, column 516, Rule ID: COMPARISONS_THEN[1]
Message: Did you mean 'better than'?
Suggestion: better than
...produced by them in the recent year are better then their movies produced by them in the pa...
^^^^^^^^^^^
Line 3, column 523, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...d by them in the recent year are better then their movies produced by them in the pa...
^^^^
Line 5, column 99, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...are not reaching to prospective viewers.This statement is fallacious as to bring in ...
^^^^
Line 5, column 350, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ir footfall by producing cliche movies. If the Super Screen Movie Production compa...
^^
Line 7, column 136, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...s not buttressed by any customer survey.The above statement is vague because to ens...
^^^
Line 7, column 284, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Based
...-office reports and also critics report.Based on this fallacious thought Super Screen...
^^^^^
Line 7, column 355, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...t Super Screen Movie Production Company shouldnt allocate greater share to advertising. ...
^^^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...locate greater share to advertising. Therefore the memo by the director is invalid is ...
^^^^^^^^^
Line 9, column 92, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... does not have any solid grounds. There arent enough documents,surveys and statistics...
^^^^^
Line 9, column 114, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , surveys
...id grounds. There arent enough documents,surveys and statistics report to make a decisio...
^^^^^^^^
Line 9, column 221, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...ing greater budget in the upcoming year.Therefore without any evidence the company should...
^^^^^^^^^
Line 9, column 221, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ing greater budget in the upcoming year.Therefore without any evidence the company should...
^^^^^^^^^
Line 9, column 264, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...refore without any evidence the company shouldnt allocate greater budget in the advertis...
^^^^^^^^
Transition Words or Phrases used:
also, but, if, regarding, so, then, therefore, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1962.0 2260.96107784 87% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 5.2884097035 5.12650576532 103% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.90583539922 2.78398813304 104% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.428571428571 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 612.9 705.55239521 87% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 8.0 19.7664670659 40% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 46.0 22.8473053892 201% => The Avg. Sentence Length is relatively long.
Sentence length SD: 189.352143835 57.8364921388 327% => The lengths of sentences changed so frequently.
Chars per sentence: 245.25 119.503703932 205% => Less chars_per_sentence wanted.
Words per sentence: 46.375 23.324526521 199% => OK
Discourse Markers: 6.5 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 20.0 5.25449101796 381% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.373336195658 0.218282227539 171% => OK
Sentence topic coherence: 0.155261153186 0.0743258471296 209% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.108010343397 0.0701772020484 154% => OK
Paragraph topic coherence: 0.206391729742 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.101213258853 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 26.7 14.3799401198 186% => OK
flesch_reading_ease: 16.33 48.3550499002 34% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 22.4 12.197005988 184% => OK
coleman_liau_index: 14.29 12.5979740519 113% => OK
dale_chall_readability_score: 9.28 8.32208582834 112% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 28.5 12.3882235529 230% => Linsear_write_formula is high.
gunning_fog: 20.4 11.1389221557 183% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.