The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
From the given argument, it seems nearly reasonable to allocate more money to advertising to increase public awareness about movies produced by super screen but there are some questions which might effect this conclusion significantly.
it is said that fewer people attended movies than in any other year. Here, it is not mentioned if there is a release of any high budget movie colliding with release of their movies. there might be several reasons why people did not watch. if there are some important exams during which a movie is released, it might not attract many audience. if movie is released in wrong timing, for example, if its world cup season, more people are inclined to watch movies related to sports rather than other normal romantic or comedy movies. timing is definitely a great factor to assess response which is not considered in given argument and it weakens the proposal as there is no relation to marketing here.
Another research which could have been done is analysis of other movies released during same time period. if those movies also weren't successful, it could be blamed on timing.On the other hand, if they were successful, there is a chance that quality of super screen movie is less than those. Even though their movies got good reviews, maybe other movies doing well got greater reviews. The ranking of the movies in terms of reviews would help analyse this factor more clearly. if rank is low, they should focus more on investing in good quality scripts which audience relate to.
Coming to the advertising, one point to be considered is how much was the company investing on marketing before. if people were aware with less investment previously, it is possible that they are aware of movies this year also. however if other companies are marketing more in other platforms and other ways using latest innovations in marketing, there might be need to allocate more money. Another question is, how many people are really following reviews. how many audience come to watch movie considering reviews? Since reviews are lesser in previous years but audience is less in present year, it can be inferred that many people are not following reviews.
however investing more share will make movie reach more audience. it is good to reach more people but it should be made sure that we are not doing a redundant job. More research needs to be done to identify the problem if it is quality of film or the time of release and required measures need to be taken.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 427 350
No. of Characters: 2018 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.726 4.6
Word Length SD: 2.316 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.583 21.0
Sentence Length SD: 21.348 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.668 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 199, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...ut there are some questions which might effect this conclusion significantly. it ...
^^^^^^
Line 4, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ect this conclusion significantly. it is said that fewer people attended movi...
^^
Line 4, column 183, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...colliding with release of their movies. there might be several reasons why people did...
^^^^^
Line 4, column 240, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...veral reasons why people did not watch. if there are some important exams during w...
^^
Line 4, column 329, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun audience seems to be countable; consider using: 'many audiences'.
Suggestion: many audiences
...movie is released, it might not attract many audience. if movie is released in wrong timing, ...
^^^^^^^^^^^^^
Line 4, column 344, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ed, it might not attract many audience. if movie is released in wrong timing, for ...
^^
Line 4, column 531, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Timing
...other normal romantic or comedy movies. timing is definitely a great factor to assess ...
^^^^^^
Line 7, column 107, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ovies released during same time period. if those movies also werent successful, it...
^^
Line 7, column 128, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: weren't
... same time period. if those movies also werent successful, it could be blamed on timin...
^^^^^^
Line 7, column 176, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: On
...uccessful, it could be blamed on timing.On the other hand, if they were successful...
^^
Line 7, column 478, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... help analyse this factor more clearly. if rank is low, they should focus more on ...
^^
Line 10, column 114, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... company investing on marketing before. if people were aware with less investment ...
^^
Line 10, column 223, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...that they are aware of movies this year also. however if other companies are marketi...
^^^^
Line 10, column 229, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...hey are aware of movies this year also. however if other companies are marketing more i...
^^^^^^^
Line 10, column 229, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: however,
...hey are aware of movies this year also. however if other companies are marketing more i...
^^^^^^^
Line 10, column 309, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'using the latest'.
Suggestion: using the latest
... more in other platforms and other ways using latest innovations in marketing, there might b...
^^^^^^^^^^^^
Line 10, column 459, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...ny people are really following reviews. how many audience come to watch movie consi...
^^^
Line 10, column 463, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun audience seems to be countable; consider using: 'many audiences'.
Suggestion: many audiences
...eople are really following reviews. how many audience come to watch movie considering reviews...
^^^^^^^^^^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...people are not following reviews. however investing more share will make movie re...
^^^^^^^
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: however,
...people are not following reviews. however investing more share will make movie re...
^^^^^^^
Line 13, column 67, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...re will make movie reach more audience. it is good to reach more people but it sho...
^^
Transition Words or Phrases used:
also, but, however, if, may, really, so, well, for example, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2080.0 2260.96107784 92% => OK
No of words: 425.0 441.139720559 96% => OK
Chars per words: 4.89411764706 5.12650576532 95% => OK
Fourth root words length: 4.54043259262 4.56307096286 100% => OK
Word Length SD: 2.39499362497 2.78398813304 86% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.496470588235 0.468620217663 106% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 47.0068745877 57.8364921388 81% => OK
Chars per sentence: 99.0476190476 119.503703932 83% => OK
Words per sentence: 20.2380952381 23.324526521 87% => OK
Discourse Markers: 3.66666666667 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 21.0 5.25449101796 400% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.222020357104 0.218282227539 102% => OK
Sentence topic coherence: 0.0686212141213 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0593407727362 0.0701772020484 85% => OK
Paragraph topic coherence: 0.129625283025 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0554067525619 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.